Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company鈥檚 next challenge will be to prove its AI investments can fuel continued growth.
That's 10 times that of Microsoft, but that gap is slowly closing between Google and Microsoft in terms of search ad dollars. Google share will fall, Microsoft's will grow a little bit, and so by 2025 that gap won't be 10 times. It'll be closer to seven times. Moving on to social platforms, gents, and how they could cut into Amazon's product search dominance.
Google's Q4 in a nutshell: The search giant had strong overall earnings with a slight ad revenue miss, bolstered by cloud success and generative AI innovation.
Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.
Now the dollars are still going up for Google, yes, the pie is getting bigger, but it does seem like some of that dominance is waning, especially in search ad dollars in the US. Ethan Cramer-Flood:.