蘑菇AV

TikTok Shop鈥檚 over $100 million in US Black Friday sales was driven heavily by live commerce. Livestream sellers like Orca that are primarily focused on TikTok would need to pivot, while upstarts like Whatnot would make a big push for new merchants and shoppers. Social platforms, primarily Meta and YouTube, could also dive back into the live commerce space.

In the first quarter, Zara outshone H&M as it reported record profits for 2022 (while H&M reported a smaller-than-expected increase in sales for Q1). Shein has set some big revenue goals. The retailer says it will more than double its revenue to almost $60 billion by 2025, exceeding the combined annual sales of H&M and Zara, per the Financial Times.

For the latter, creators post shopping hauls, suggest what products to buy during Sephora sales, and review 鈥淪ephora Favorites,鈥� bundles of must-have products curated by the retailer. Although Sephora works with a large stable of creators, the retailer has a 43% retention rate, per CreatorIQ. The lesson: Creator retention is crucial for building credibility and trust.

Most RMN ads appear close to the point of purchase, so advertisers have reservations about how much of the attributed sales would have happened regardless. Enter incrementality: a KPI that isolates additional sales or engagement generated by a campaign.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022. Use this chart:. Allocate app ad budgets. Understand mobile revenues. More like this:. Mobile App Monetization 2023 (Insider Intelligence subscription required). Despite continued strength in mobile advertising, app publishers look for alternatives.

If you want to learn how to get insights like these delivered to your inbox every day and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

When asked what ultimately led them to make a purchase, 43.3% of US shoppers said it was a better price, while 39.2% said it was a discount or sale, according to our survey. However, across clothing and shoes, positive online ratings or reviews were the No. 1 factor that led shoppers to make a purchase, per the survey.

Lululemon: The athletic wear brand beat expectations in its last reported quarter, and remains successful even as it mulls a Mirror sale and returns to its roots in apparel. Success for lululemon came from beating US brands to market.

I also think that focusing too much on the lower funnel and the sales is wrong. I mean, we know that the path to purchase is not linear, and people need to be reminded of products many times before they make an actual purchase. And I imagine that that is true for banking as well when you're making a decision over who to bank with, it's a big decision.

In-store activations are also increasing, including a variety of digital screens and point-of-sale options. CTV ad spending has almost tripled in the past five years. It will grow 11.9% in 2025, reaching C$1.48 billion ($1.08 billion). By 2029, it will reach C$2.26 billion ($1.65 billion) and exceed linear TV ad spend for the first time.

And I just think that's long tail this year for some of the later extended sales on Amazon or the later extended sales from the competitors that have built it out a little bit longer could get some incremental sales from people who were just not really tuned in last week and at the beginning of this week. Sara Lebow:. Yeah.

DOOH remains a small portion of overall OOH inventory, but it generates more than a third of sales revenues鈥攁nd that share will grow. Its flexibility, dynamic creative, and increasing integration within the programmatic ecosystem is driving growth. Programmatic DOOH will surpass a quarter of DOOH ad spending for the first time this year.

Fashion remains a resilient category in retail, however, with above-average sales growth through 2026. The 鈥渙ther鈥� category is affected by weaker demand for food service. Retailers classified under 鈥渙ther,鈥� which include restaurants, will grow only 7.3% in 2024. Fast-food restaurants, some of the biggest advertisers in this space, are seeing sales drop as consumers pull back on dining out.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

I mean, it has this really unique blend of technology, of media, of community that really has been kind of the way that it's been able to drive sales, and we haven't really, that would be really difficult for any platform to replicate.

Grocery merchants need to embrace digital as a growing channel for driving incremental sales, while apparel and consumer electronics merchants can鈥檛 forget about the store, even as ecommerce becomes the prominent sales channel. Brands and retailers that reach customers everywhere will be the most successful. Methodology.

Retailers can align affiliate spending with actual sales, which minimizes the risk of overcommitting resources. Partnerships offer retailers extended reach, cost-effective marketing, enhanced credibility, diverse audience targeting, scalability, data-driven insights, and risk mitigation.

Amazon has pushed the service heavily despite difficulty making social commerce catch on in the US. In exchange for devoting ad dollars to the Amazon ecosystem, the company subsidized some brands鈥� out-of-network advertising costs, according to Momentum Commerce.

In order to get a full picture of the customer journey in a more privacy-compliant way, the Est茅e Lauder Companies use a multistage approach, combining upper-funnel data like Google Search, middle-funnel data like site traffic, and bottom-of-funnel data like sales.

For advertisers鈥攁nd consumers鈥攖he biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements.

But a word of caution: Brands should beware of prioritizing a quick sale over earning boomers鈥� loyalty. Sixty-two percent of boomers regret at least one impulse purchase they bought because they saw it on social media, per a Bankrate and YouGov survey. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Many shoppers will hold out until Cyber Five sales, but some will get started early as Amazon and other retailers hold October sales events. 2. Reach shoppers on their phones. Key stat: US retail mcommerce holiday season sales will be up 13.4% YoY, reaching a total of $140.65 billion, according to our July 2024 forecast.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.