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If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

That鈥檚 at least partially due to the rollout of TikTok Shop Affiliate and the growth of platforms like LTK, but it鈥檚 also because affiliate programs are a low-investment, easy-to-maintain way for brands to drive sales from creator content鈥攚ith direct attribution. There鈥檚 less perceived upside for creators.

Most RMN ads appear close to the point of purchase, so advertisers have reservations about how much of the attributed sales would have happened regardless. Enter incrementality: a KPI that isolates additional sales or engagement generated by a campaign.

Retailers can align affiliate spending with actual sales, which minimizes the risk of overcommitting resources. Partnerships offer retailers extended reach, cost-effective marketing, enhanced credibility, diverse audience targeting, scalability, data-driven insights, and risk mitigation.

Amazon has pushed the service heavily despite difficulty making social commerce catch on in the US. In exchange for devoting ad dollars to the Amazon ecosystem, the company subsidized some brands鈥� out-of-network advertising costs, according to Momentum Commerce.

A) News about sales B) Entertainment C) Learning about new products. News about promotions, sales, and discounts is the leading reason US social media users follow a brand account on social media, according to Emplifi. But entertainment and learning about new products and product updates are also popular reasons for following brand accounts. May 21, 2025.

But a word of caution: Brands should beware of prioritizing a quick sale over earning boomers鈥� loyalty. Sixty-two percent of boomers regret at least one impulse purchase they bought because they saw it on social media, per a Bankrate and YouGov survey. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

In order to get a full picture of the customer journey in a more privacy-compliant way, the Est茅e Lauder Companies use a multistage approach, combining upper-funnel data like Google Search, middle-funnel data like site traffic, and bottom-of-funnel data like sales.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

For advertisers鈥攁nd consumers鈥攖he biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements.

Sales were up 18% YoY. Earnings per share: 40 cents versus expectations of 34 cents. Global monthly active users: 537 million, up 11% YoY. Pinterest gave a Q4 guidance that fell below expectations, a sign that the holiday season might not provide the gains the shopping-focused social media platform needs to close the gap between itself and Meta.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

Some of Temu鈥檚 Chinese sellers racked up fines north of 1 million yuan ($141,000) for what the company calls 鈥渁fter-sale complaints,鈥� which are often opaque but can include issues like defective products, per Barrons.

Grocery merchants need to embrace digital as a growing channel for driving incremental sales, while apparel and consumer electronics merchants can鈥檛 forget about the store, even as ecommerce becomes the prominent sales channel. Brands and retailers that reach customers everywhere will be the most successful. Methodology.

Target is adding more than a thousand new wellness-related products starting at $1.99, in a bid for its share of health and personal care sales, which we expect will reach $732.19 billion this year, per our forecast. Its subsidiary Shipt is launching an Innovation Lab dedicated to centralizing delivery and product experiments. 6. Stanley.

Secondhand fashion sales are already taking place on third-party platforms such as Poshmark, thredUP, and The RealReal, so it makes sense for brands to stake a claim. Through this, they can also strengthen customer relationships and gain valuable behavioral data. But it鈥檚 getting harder to stand out in an increasingly crowded space.

Meanwhile, TikTok videos focused on the male beauty/skincare category have exploded in popularity, helping drive discovery and sales of makeup and other products. Key Takeaway: TikTok and Instagram are where Gen Zers look for shopping inspiration. But with a few right moves, Pinterest could become more of a go-to among females.

Many shoppers will hold out until Cyber Five sales, but some will get started early as Amazon and other retailers hold October sales events. 2. Reach shoppers on their phones. Key stat: US retail mcommerce holiday season sales will be up 13.4% YoY, reaching a total of $140.65 billion, according to our July 2024 forecast.

Fashion remains a resilient category in retail, however, with above-average sales growth through 2026. The 鈥渙ther鈥� category is affected by weaker demand for food service. Retailers classified under 鈥渙ther,鈥� which include restaurants, will grow only 7.3% in 2024. Fast-food restaurants, some of the biggest advertisers in this space, are seeing sales drop as consumers pull back on dining out.

Beauty and Target, to insert themselves into the cultural conversation and drive sales. E.l.f. Beauty in particular made selling beauty dupes a big business. The company鈥檚 versions of popular products like Rare Beauty鈥檚 liquid blush and Dior鈥檚 lip oil鈥攁longside consistent virality on TikTok鈥攁re helping to push it closer to the $1 billion sales mark.

Uber Eats' US restaurant sales will grow to $36.47 billion in 2025, an increase of 15.0%, according to our October 2024 forecast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Methodology: Data is from the March 2024 Kantar report titled "Connecting with the Digital Payments Community." 10,000 adults ages 18+ in 10 countries were surveyed online during December 23, 2023-January 12, 2024.