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It performs really well with young demographics. Audience is growing and I think some kind of rights deal with the WWE was in the books because a couple of months ago it merged with Endeavor Group kind of specifically for the purpose of leveraging a better sports rights streaming deal. I was surprised to see Netflix willing to pay so much for it.

This is fueling a mini boom in restaurant openings, but it's papering over the cracks with the more affluent demographic groups slowly shrinking. Unless the government can get hold of inflation, even this spare consumer cash will begin to dry up. And that's my three in three this month.

But I think Yeti's been very smart about not just positioning their brand to a core demographic, but then working beyond to appeal beyond that core demographic, and they've been very smart about that.

Plus Neutrogena, which is number one on your list, is making an attempt to appeal to a demographic that they can't reach. Walmart has successfully done that in reaching higher income consumers. Sara Lebow (16:15):. Okay, so Walmart's retail media business is winning. That's interesting to me. I don't know if winning is the right word, but it is playing a good game.

According to a proposal to regulators, the social media giant wants to charge Europeans for monthly subscriptions if they don't agree to let the company use their digital activity to target ads. So basically, Meta considering offering an ad-free version of Instagram or Facebook for $14 a month just in Europe because the laws are stricter there and they're trying to get around that.

And that's where I see that airlines are continuing to want to price segment their demographics and airlines might want to try to open up more towards lower income individuals here in the US. Marcus:. Yeah. Budget airlines seem to be working around the world, just struggling more in the US.

You could even argue that if an advertiser is targeting something at myself, and my wife is watching with me, we're different genders, but we're in the same demographic. At this point, we've actually started to look like each other, so that's how long we've been together. We have similar tastes, we share a budget.

Oh, pretty soon we're we're going to be adding robots to that demographic ratio. Marcus Johnson:. That's true. Thank goodness. Kidding. That sounds terrifying and dreadful, and we'll talk all about that in today's episode. Although I will say a world with a smaller share of young people, sounds rather nice. Anyway, today's real topic, the problems with artificial intelligence, part one.

And I think as Karina pointed out, you could still target older demographics on other platforms as well as younger demographics and other slices that you want to reach and it's just more precise and it's more targeted. And I don't really see how this play is going to make the industry as a whole more appealing for advertisers.

I'm in that demographic and I don't consider resale value, but I also mostly buy resale, so I don't know if I count. Suzy Davidkhanian:. So 45% of the Thredup survey takers, so we're going to have to assume their sample size was gradient, and so if the general population is accurate, of the Gen Z and millennials think about if they're going to be able to resell their Zara jeans from $10 to $15.

And I think that's making brands even more relevant to broader demographics and playing into the kidulting trend. Is that we see children's media is increasingly communicating on more than one level. It can speak to kids and adults at the same time.

Some interesting numbers by the demographics as well. Baby boomers, so 59% of them, 24 percentage points more likely than the younger folks, the Gen Zers, to believe the US should have already begun regulating AI developments and use. So baby boomers, 59% of them said it should've already started versus just 35% of the Gen Zers. Let's move to our second question here. How are we looking on the scores?

So focus on their demographic. Know that's going to be a part of their lifestyle, but not a full part. And as it is, digital grocery is still taking off. They don't have to do too much. It's becoming more and more of people's new habits, and it's a part of people's lives now. Marcus Johnson:. Bill? Bill Fisher:.