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New mothers are increasingly digitally native. But their digital habits are defined more by their children’s life stage than by their own generational cohort.

xAI’s takeover of X gives it AI training data, compute power, and a ready-made audience—offering a path to revive X’s ad business and investor confidence.

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Unilever invests big in social channels: The company plans to spend half of its media budget on a new strategy that puts influencers front and center of its marketing.

X is still a destination for news: Our Industry KPI data shows engagement varying dramatically throughout the year

Variable notification frequency comes to YouTube: The test could help brands reach audiences and drive purchase decisions—but will require them to adapt.

As feature parity becomes strategy, Meta chases engagement and relevance.

The EC weighs soft enforcement on Apple and Meta to sidestep tensions with Trump, risking weakened regulatory leverage.

Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.

The creator economy asserts itself at SXSW: Panels with creator platforms underscored their crucial place in the marketing ecosystem

TikTok has notable US economic impact: Oxford highlighted the app’s influence in the US market in a report that could play a role in its future in the US.

Internet liability law faces expiration threat: Lawmakers propose ending Section 230 protections to pressure tech firms on reform talks.

The failed buyout shows chipmakers may prefer autonomy over acquisition, even as demand for AI hardware keeps climbing.

While handy for creators and multilingual users, bot-written comments might alienate users in Meta’s already delicate social ecosystem.

Western Europe isn’t the biggest market for TikTok in terms of user numbers. But its users are highly engaged and digitally savvy, so the platform should be an attractive proposition for marketers.

Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.

Twitch expands sponsorship opportunities: While the change might attract creators, whether brands will buy in is debatable.