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While it competes with the likes of Netflix, Disney+, Hulu, and Peacock, it also operates in the social video orbit. Still, a growing share of time spent on YouTube is on CTV, and its CTV ad business is the largest among the providers we track when calculated on a gross basis. YouTube鈥檚 average CPMs are lower than those of the other companies in this report.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Well, I think in terms of Shorts monetization, we still don't have a ton of concrete information from Google on how it's doing, and Shorts is its product that competes directly with the social video competitors with Reels and TikTok. So I would love to have a more substantive conversation about it every quarter.

Barron鈥檚 recently reported on the challenges advisors face in diplomatically dealing with consumers who want to follow a strategy they鈥檝e seen touted on a social media video, like short-selling a particular stock or investing only in Roth IRA accounts. Regulators are starting to step in: The increasing number of influencers has also alarmed financial market regulators globally.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions鈥攔eshaping how people live, work, and shop.

Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.

B2B social ad spending will account for nearly half of B2B digital ad spending in 2024, at 46.3%.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Short-form video offerings signal the platform鈥檚 push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.

Over two-thirds (67%) of consumers ages 16 to 24 say they have been informed about a product or service by a social media video made by a user that organically entered their feed, per a November 2023 survey by 5WPR. The retail media lesson: If brands want to reach Gen Z, they have to be on social.

The startup argues its chatbot platform is protected like movies and video games, but the legal system鈥檚 AI blind spots leave its liability in question.

Twitch is delving into social video territory. In July 2023, and after years of pressure from its creators, Twitch announced the Discovery Feed, one of several new features that will help users promote clips on other platforms and steer traffic back to Twitch for full-length streams. The game streaming platform is also jumping on the social video bandwagon and launching a Stories feature this fall.