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The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

DoorDash, Lyft feels to me like the Venu Sports of intermediaries. And if that reference is too in the weeds of the advertising world, what I mean by that is Venu Sports, Venu Sports.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

Decades of experience with Nielsen, hesitation over new options, and the continued strength of sports on linear TV have all helped Nielsen stave off obsolescence. Our take: The Advertiser Perceptions survey and the battle with Paramount could show the levee beginning to break.

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and Ä¢¹½AV.

Amazon is committed to investing in content, with an emphasis on live sports such as the NFL’s Thursday Night Football on Prime Video and plans to stream MLB, NBA, and NHL games through a deal with Diamond Sports Group. This will be a critical part of its strategic shift to draw more advertisers. To view the full forecast, click here.

TelevisaUnivision’s strong quarter was also helped by sports content. Hispanic audiences are highly engaged with sports, per a recent Nielsen report, and viewership of non-soccer sports leagues like the WNBA is climbing. This valuable ad inventory, combined with a sought-after audience, places TelevisaUnivision at the forefront of several growing advertising trends.

By that measuring stick, it's kind of hard to find a publishing creator or entity that can beat them, frankly, I, as an early middle-aged, mid-brow guy, who likes movies and sports, probably spend close to eight or nine hours a week with shows that The Ringer puts out, and that's more than any television show.

Paramount’s streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company’s shifting priorities.

More sports are coming to Prime Video. In January, Amazon acquired a stake in the bankrupt Diamond Sports, a regional sports network company. This allowed Amazon to obtain the local broadcasting rights for several professional sports teams.