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For instance, a hotel chain may run ads encouraging employees to book its rooms for corporate travel, or a sports league selling suites may target executives in a particular city. Marketers view it as brand-safe. That could work in its favor in what鈥檚 sure to be a contentious election year.

In-store retail media ads that show local sports teams or are relevant to current weather can show a brand鈥檚 relevance to specific consumers. Use this chart: Marketers can use this chart to make the case for local advertising investments or push for event/team sponsorships.

CEO Neal Mohan attributed much of the growth to sports content and CTV viewing. In February, the platform improved its creator and affiliate tools; in April, it launched Affiliate Hub to provide creators with additional monetization resources. Instacart partnered with YouTube on shopping ads. #3: TikTok.

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

Are you all the sports fan, fan of all? Todd Hassenfelt (01:47):. I'm a little bit odd. I'm Packers for NFL and then I'm Chicago For everything else, I'm Cubs, Blackhawks, Bulls, Illini. Depending on what side of the family, my wife is all from Chicago. Marcus Johnson (01:59):. Okay. Todd Hassenfelt (02:00):. Depending on the season, I'm upsetting someone or bonding with them. Marcus Johnson (02:05):.

And then obviously hockey, the greatest sport of all time. Marcus Johnson:. Wow. Very nice. Very nice indeed, folks. All right, that's what we've got time for for breakfast, lunch, and dinner party data. I don't even know what we're calling this. Count the scores. I'll also take a drum roll.

So they could all be a theoretically hybrid offering, but the one on the high end is very human and gives you tickets to sporting events. It's still that high touch. Jacob Bourne (16:50):. My final prediction on these two particular questions is I think in the near term, it's going to close the wealth gap and then long term, once we get these super high powerful models, it's going to-.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.

News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.

Lululemon is now the third-largest foreign sports apparel player in the region, behind Nike and adidas, per Morgan Stanley.

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month鈥檚 most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

Spanish-language removal serves as a cautionary tale: Brands must embrace inclusivity to tap into Hispanic consumers鈥� loyalty and $2.8 trillion market.

It鈥檚 also live programming that happens on a regular basis, such as news talk shows or local sports teams. And there are three elements that set them apart. First, it鈥檚 current and happens in real time. Sports fans say the top reason they watch live content is because it happens in real time, according to an April 2024 survey by Kantar. Second, it鈥檚 engaging.

It鈥檚 working with NBCUniversal to bring hyperspecific shoppable advertising to sports livestreams on Peacock. Walmart and NBCU teamed up again for shoppable ads during Thanksgiving Day NFL games.

Going forward, we expect TV鈥檚 live sports advantage to further erode, making its even-numbered recovery years increasingly less impactful. Click here to view our full forecast for US TV ad spending. TV still out-earns retail media and CTV. But it won鈥檛 be long until TV falls behind the digital media hotshots.

From avatars to real-life purchases: Roblox鈥檚 branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

Sports betting gets meta. Molson Coors and DraftKings teamed up to create a combined ad for the beverage company and sports betting site. Rival platform FanDuel will run a live ad during which former NFL star Rob Gronkowski will attempt to kick a field goal fans can bet on. (For our less sports-savvy readers, Gronk is not a kicker, so don鈥檛 bet too much.).

One women's sports is kind of waiting for media coverage to catch up 15% of sports media coverage dedicated to women's sports when women's events comprise 50% of all sports competitions in America. So 15% of coverage, 50% of sports as according to wasserman's women focused practice the collective.

This includes intrinsic ads in racing or sports games, or more elaborate game collaborations in virtual worlds. Shoppable formats are coming. Roblox has introduced ads leading to branded immersive experiences, an early form of shoppable ads.

The original concept, aiming to playfully challenge male-dominated sports fan culture, faced modifications by the NFL. The result was a toned-down version that still managed to intrigue viewers with a QR code leading to the full ad. The move to inject humor and challenge stereotypes was a bold nod to the evolving dynamics of Super Bowl advertising.