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TelevisaUnivision鈥檚 strong quarter was also helped by sports content. Hispanic audiences are highly engaged with sports, per a recent Nielsen report, and viewership of non-soccer sports leagues like the WNBA is climbing. This valuable ad inventory, combined with a sought-after audience, places TelevisaUnivision at the forefront of several growing advertising trends.

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

Coca-Cola takes on Olipop, Poppi: The company is getting in on the 鈥渂etter for you鈥� trend with Simply Pop, a high-fiber, low-sugar prebiotic soda.

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies鈥� top ad spenders.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

Paramount+鈥檚 emphasis on diverse content offerings, including major sports events and hit originals like 鈥淢ayor of Kingstown鈥� and 鈥淭ulsa Kings,鈥� supports its strategy of giving itself a reason for existing within the streaming market. That said, it鈥檚 hard to imagine there won鈥檛 be further consolidation in the streaming market. Even Warner Bros.

More sports are coming to Prime Video. In January, Amazon acquired a stake in the bankrupt Diamond Sports, a regional sports network company. This allowed Amazon to obtain the local broadcasting rights for several professional sports teams.

The company has dipped its toes into live sports by securing the rights to "WWE Raw" and tennis, golf, and boxing exhibitions, all of which create lucrative sponsorship opportunities for Netflix to sell. Click here to view our full forecast for Netflix ad revenues. Its ad tier boosts its average revenue per user (ARPU).

Despite the tepid sales period, Q3鈥檚 slate of major sports events in the Olympics and the NFL kickoff represented opportunities to reach mass consumers that auto brands felt they couldn鈥檛 ignore. The Paris Olympics drew record viewers, and the NFL continues to dominate TV viewership year after year. Our take: Auto鈥檚 sports spending spree reemphasizes what the most valuable inventory on linear TV is.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Amazon鈥檚 shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

Amazon is committed to investing in content, with an emphasis on live sports such as the NFL鈥檚 Thursday Night Football on Prime Video and plans to stream MLB, NBA, and NHL games through a deal with Diamond Sports Group. This will be a critical part of its strategic shift to draw more advertisers. To view the full forecast, click here.

Decades of experience with Nielsen, hesitation over new options, and the continued strength of sports on linear TV have all helped Nielsen stave off obsolescence. Our take: The Advertiser Perceptions survey and the battle with Paramount could show the levee beginning to break.

Netflix鈥檚 ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.

DoorDash, Lyft feels to me like the Venu Sports of intermediaries. And if that reference is too in the weeds of the advertising world, what I mean by that is Venu Sports, Venu Sports.

It鈥檚 also live programming that happens on a regular basis, such as news talk shows or local sports teams. And there are three elements that set them apart. First, it鈥檚 current and happens in real time. Sports fans say the top reason they watch live content is because it happens in real time, according to an April 2024 survey by Kantar. Second, it鈥檚 engaging.

Going forward, we expect TV鈥檚 live sports advantage to further erode, making its even-numbered recovery years increasingly less impactful. Click here to view our full forecast for US TV ad spending. TV still out-earns retail media and CTV. But it won鈥檛 be long until TV falls behind the digital media hotshots.

One women's sports is kind of waiting for media coverage to catch up 15% of sports media coverage dedicated to women's sports when women's events comprise 50% of all sports competitions in America. So 15% of coverage, 50% of sports as according to wasserman's women focused practice the collective.