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"In 2025 we are going to see brands think community-first,鈥� according to Jennifer Quigley-Jones, CEO of Digital Voices. One place they will do this is on Instagram Broadcast Channels, the one-to-many messaging feature that allows users to directly engage with followers. As of last week, subscribers of the exclusive direct messaging (DM) channels can now communicate with the creators and brands they follow, similar to how they might use Discord or Patreon.

Over 60% of Disney+ subscribers reportedly do not have children at home, per company data. This suggests that while Disney+ is appealing, it may not be a go-to platform for kids. The company鈥檚 traditional strength鈥攍ong-form content鈥攊s at odds with the current preferences of its youngest audience, who favor quick, engaging videos.

Snapchat+ now has 3 million subscribers, 1 million of whom signed up since January 31. My AI launched to Snapchat+ subscribers on February 27, and Snap said those users now send roughly 2 million chat messages per day. Non-subscribers will have fewer generative AI features.

Instead, fashion creators are using Substack to offer advice and recommendations, acquiring hundreds (or thousands) of subscribers who want to hear about what they鈥檙e currently wearing or what trends they think are on their way in (or out). Consumers are paying attention.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.

One is really strong growth among video, and that's digital video advertising that's driven by growth in CTV and over the top streaming services that are adding at a pretty high clip advertising. So most recent is Amazon Prime video. They added advertising, but most of these formerly subscription services are adding advertising.

And by that I mean that the conventional wisdom was that a streaming service, to work as a standalone business, needed at least 100 million subscribers. And now, in this great article in The New York Times that interviewed some industry elders like Brian Roberts of Comcast, John Malone, Barry Diller. So their idea now is that you need about 200 million subscribers.

It tells you where it's streaming for free, where it's streaming to rent, where it's streaming to buy. And I think that'd be great if you could put in Lakers or Mets or whoever and Chiefs, and it just was like, "Okay, these are the streaming services you're going to need to get to be able to watch all the home games or the away games, both." Because people are cutting the cord.

The company came out of 2022 with over 1 million subscribers鈥攁n 88% YoY increase. Hims & Hers reported adjusted EBITDA profitability of $3.9 million in the quarter鈥攁 first for the company. What鈥檚 driving the growth? Company execs attributed Hims & Hers鈥� impressive progress to brand awareness and customer loyalty.

Go further: PRO+ subscribers can use the Build a Forecast Comparison tool through our forecasting module.

That's the idea behind ad-supported tiers on streaming platforms. (21:18):. But the second thing is that consumers get served ads that are actually relevant to them and that might provide them with useful information when they make purchase decisions. And that's where consumers feel ignored.

If you look at things like the music service on Amazon, it's limited if you just opt-in to the version that's available as a subscriber versus paying extra for a subscription that gets you 10 times the number of tracks.

So, pivoting into cloud gaming and game streaming is really a low-impact move for them because they might be able to sustain the interest of subscribers, at least a small subset of them who are also casual gamers, and this won't interfere at all with its core streaming business.

What share of subscribers are serial churners? Well, according to research company Antenna, 33% of premium SVOD, subscription video on demand users frequently sign up for and then quite subscription streaming platforms making them churners, serial churners, 33%. Before the pandemic, that number was just 10%.

If you want to read the other three big technology trends from Jacob's report, pro subscribers, you can head to emarketer.com and search for tech trends to watch in 2025, Five AI and design advances reshaping how consumers engage, link in the show notes. Thank you so much to my guests for today's episode. Thank you first to Gadjo. Gadjo Sevilla:. Thanks again. Marcus Johnson:. Thank you to Jacob.

X is unable to send subscribers ad-revenue payouts on time. The news: Elon Musk鈥檚 X is unable to make payments to X Premium subscribers in its 鈥淎ds Revenue Sharing鈥� program because the company says interest in the program exceeded the company鈥檚 expectations. Revenue sharing was touted as part of the company鈥檚 鈥渆ffort to help people earn a living directly on X.鈥�.

New subscribers are warming up to advertising. By the end of 2023, Netflix鈥檚 ad tier will have 3.1 million subscribers in North America and 9.9 million subscribers worldwide, according to SVB MoffettNathanson. Nearly one-fifth of new US sign-ups were for the ad tier in January 2023, up from about one-tenth of sign-ups in November 2022, per Antenna.

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

Suggest focusing resources on high-engagement categories to maximize return on investment and strengthen brand loyalty among existing subscribers. Illustrate shifting consumer trends and emphasize the importance of adapting marketing strategies to align accordingly. More like this:. 3 reasons US online marketplace are growing, and what brands and retailers need to know.

In recent months, Walmart has tried to lure new subscribers by adding perks, like exclusive sales events (Walmart+ Weekend), a new cash-back loyalty program (Walmart Rewards), and the ability to have returns picked up from the home (Return Pickup). Walmart also announced a streaming partnership that gives Walmart+ members access to Paramount+.

Join over 100,000 subscribers that have access to thousands of forecasts, charts, and insights around key topics such as retail and e-commerce trends to watch in 2023, marketplace growth, direct sales strategies for CPG of brands, and what retail marketers should expect for the 2023 holiday season. All developed and derived from a rigorous and proprietary methodology you can count on.

Peacock enters the metaverse as the streaming service launches on Meta Quest VR, notes senior director of briefings Jeremy Goldman. Premium and Premium Plus plan subscribers can access a custom-built Peacock virtual environment within the Quest platform and watch TV shows with friends whilst they're there.

So they smushed together two streaming services that are supposed to give them synergy, but instead they lost 2 million subscribers and had their first subscriber loss ever. They also have higher, greater distribution than they've ever had. Well, not than they've ever had before, but then they had at HBO Max's late run because they're back on Amazon Prime Video channels.

His Path to Purchase report and Gen Z Path to Purchase report are both available for subscribers on our website at emarketer.com. Thank you both for being here. Thank you, Blake. Blake Droesch (17:53):. Thanks, Sara. Always a pleasure. Paola Flores-Marquez (17:55):. Yeah, thank you so much. Sara Lebow (17:55):. And-. Paola Flores-Marquez (17:56):. Oh, sorry. Sara Lebow (17:56):.

Join over 100,000 subscribers that have access to thousands of forecast charts, industry KPIs, and insights around key topics. Buy now, pay later, changing Gen Z payment habits and preferences, how to win new customers, all developed and derived from a rigorous and proprietary methodology that you can count on. If you're not already, start leveraging Insider Intelligence research data and insights.