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Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

Plus and Pro subscribers will be able to run GPT-5 on 鈥渆ven higher鈥� levels of intelligence. OpenAI didn鈥檛 say exactly when GPT-4.5 and GPT-5 will be released, though CEO Sam Altman gave a timeline of 鈥渨eeks (or) months.鈥�. A look back: GPT-4.5 was previously expected to launch by late 2023, and GPT-5 was anticipated to be an artificial general intelligence (AGI) model.

But to Max's point, it's the second-largest streaming player in the U.S. by subscribers, by viewers as well according to our forecast.

I think when sports streaming began, mlb.com was huge and they were positioning themselves as like the hub for everything and they had very high ambitions to get millions of subscribers and basically be the home for digital streaming of major league baseball. And the other leagues did the same thing, but none of those packages really took off.

So for the context, this move comes after Disney+ lost four million subscribers in Q1, its second consecutive drop falling to 158 million. Most of those losses came from Hotstar, a service in India, which lost the streaming rights to Indian cricket matches last year. Disney+ also lost around 300,000 subscribers in the US and Canada after it upped subscription prices.

Dan Gallagher of the Wall Street Journal noting the timing made Spotify look almost charitable given its peers Apple and Amazon had raised prices on their music streaming offerings months earlier. And plenty of other streaming services, video streaming services, people have had to pay extra for, and they were one of the last ones to do so.

The company鈥檚 stock soared Tuesday as other companies like social media and streaming services struggle to keep ad revenues in check. How to look at Spotify: If your knowledge of Spotify was based on headlines alone, you鈥檇 assume the company鈥檚 primary business is podcasting. But despite its long-term podcasting ambitions, Spotify is still a music app first. Spotify is the leader in audio streaming.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

The partnership includes access to Adobe鈥檚 AEP-powered applications like Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics for existing AWS subscribers. Industry impact: Leading enterprises like the Coca-Cola Corporation, Dick鈥檚 Sporting Goods, Major League Baseball, and Marriott International are current customers of Adobe Experience Platform.

During its virtual upfront in May, the company reported that it had about 5 million global subscribers on its ad plan. Amazon: Although Prime Video is ad-free, Amazon has been making an advertising push.

Meta Verified is also closer to providing real value for subscribers than Twitter Blue鈥� with less controversy鈥攁nd at under $150 per year, it may be worth it for creators looking to build their brands and audiences on Instagram.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

This modest outlook is one of the reasons so many streaming companies have shifted focus from growth to profitability. Password-sharing crackdowns will continue in 2024, which might boost subscriber growth but will only constrain viewer growth. Free-to-use YouTube still draws more than the paid services, but not by much. Half of the world鈥檚 internet users are YouTube viewers.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.

Jeremy noting that YouTube Music, combined with YouTube premium has over 80 million paying subscribers, good enough to be the world's fourth largest paid music streaming service, behind Spotify, Apple Music and, China only, TenCent. But that 80 million YouTube Music plus premium still well below Spotify, less than half. Spotify has 200 million paid subscribers.

YouTube Music ranks just under Spotify as the second-most used music platform in the US, meaning SESAC can鈥檛 reach its approximately 30 million US subscribers. But at the same time, YouTube Music subscribers have lost access to extraordinarily popular material, which could put pressure on YouTube to end its blackout sooner.

On platforms where growth is slowing due to high user penetration, password-sharing crackdowns combined with lower-priced ad-tier offerings can boost subscriber numbers, a strategy that鈥檚 been successful for Netflix. And platforms have much to gain with more eyes watching ads.

At a time when subscriber growth is slowing鈥擭etflix鈥檚 Q3 subscribers fell to about 5 million from 8 million in Q3 2023鈥攅fforts to lean into virality could help drive new memberships.

The agent is available to US ChatGPT Pro subscribers as a research preview. OpenAI plans to make it available to Plus, Team, and Enterprise users. OpenAI is collaborating with DoorDash, OpenTable, Instacart, and StubHub on Operator. How it works:. Users type requests into Operator and the AI agent uses its own web browser to view and interact with webpages like a human would.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

But counter to previous expectations, people are still subscribing to streaming. 鈥淣ot only have people shown they are willing to pay for entertainment through difficult economic times, but they鈥檙e actually adding more.鈥�. Consumers may not prioritize entertainment forever.

Kids remember seeing ads on YouTube over streaming, TikTok. Where are people streaming video? The ad-supported video streaming market is getting more crowded. AI, retail media, and CTV: What you missed at POSSIBLE 2024.

It's got extra features, it's hit 7 million subscribers less than a year and a half after it launched. Minda, what does this 7 million Snapchat+ subscribers mean? Minda Smiley:. I mean I think it's definitely growth or showing growth. I think it's, again, it's like 7 million is a drop in the bucket when you look at the larger user figures.