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30-second TV ad spot costs are falling: Football remains the costliest ad inventory, but viewer pivots to digital are bringing down costs.

鈥淲e鈥檒l keep showing viewers the videos that we think they鈥檒l love through personalized recommendations. 鈥� This way, we can show a wider range of popular content that鈥檚 relevant, and it feels more natural to how viewers already find new videos,鈥� the company stated in a blog post, per TechCrunch.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

The number of streaming services with at least $1 billion in US connected TV (CTV) ad revenue is set to quadruple from 2020 to 2026, per our March 2024 forecast. The boom isn鈥檛 without its growing pains, though. Advertisers still need to face confusion with fragmentation, unreachable audiences who pay for ad-free streaming, and problems with campaign measurement. We delve into these three challenges and provide solutions.

Almost 70% of Western Europe鈥檚 population will be digital video viewers this year, up from less than 50% a decade ago. Bandwidth-hungry digital video advertising has followed that trend, which equals greater emissions. Streaming is better for the environment than standard online video delivery.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

The news: Record political ad spending, strong sports viewership, and streaming growth powered increased revenues and profits in Fox Corp's latest quarter. By the numbers:. Total revenues: $3.56 billion, an 11% increase YoY, beating estimates of $3.37 billion and considerably better than the previous quarter鈥檚 2% gain.

Unscripted content attracts significant viewership and time spent, which could be crucial to increasing ad revenues.

55% of Gen Z adults access streaming TV through someone else鈥檚 subscription, according to a December 2023 DISQO study.

In a blog, Amazon touted the feature as one that increases Prime Video鈥檚 convenience and allows users to enjoy the streaming experience without the inconvenient need to rewind if they walk out of the room or leave the app if they need a refresher.

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

To streaming, mainly. Streaming made up a 38.7% share of time spent across all TV viewing, according to Nielsen. Viewers spend the most time with YouTube (9.2%) and Netflix (8.5%). US time spent with digital video鈥攚hich includes streaming, as well as mobile, desktop, and laptop鈥攕urpassed linear TV last year by 1 minute, according to our forecast.

TV viewers spend time with YouTube. Streaming will account for more time spent with TV than any other platform in the US, according to Nielsen. Within streaming, viewers spend 7.8% of their time on YouTube. YouTube viewers will spend an average of 48 minutes per day on the platform this year.

YouTube still reigns as the king of video content, with 36% of podcast viewers stating that it鈥檚 their favorite place to watch a video podcast. Spotify is the preference for 23%, while Apple Podcasts falls at 13%. Efforts to boost reach: Spotify has invested about $1 billion in podcasting content, and incentivizing podcasters to add video content could help boost ROI.

US OTT, Pay TV, and YouTube Viewers Forecast 2025 (蘑菇AV subscription required). US Time Spent With Sub OTT Streaming 2025 (蘑菇AV subscription required). Note: Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.

The number of women鈥檚 live sports viewers has grown tremendously. This year, more than double the number of people will watch women鈥檚 sports monthly than in 2022.

Consumers spend most of their daily digital time with mobile devices鈥攁nd ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

The first format uses AI to strategically place ads when video content is paused, ensuring the ad is tailored to what the viewer is watching. The second enables viewers to add products to their Amazon cart while ads play on their streaming device鈥攆or instance, a product in an ad will show an 鈥渁dd to Amazon cart鈥� button in the corner.

Disney is encouraging its viewers to play. Instacart is balancing food content and advertising. YouTube is experimenting with less-intrusive picture-in-picture placements for livestreams. Here is how advertisers can capitalize.