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CTV viewers may start seeing higher subscription costs if tariffs increase the price of streaming devices. Advertisers could increase ad frequency to compensate for lower ad rates—which might push viewers away from paid services, especially as many cut down on costs.

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This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

Editor’s note: This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry.

Take Sweetgreen, which recently scrapped its tiered subscription model in favor of a free and easier-to-understand points-based program. Members earn 10 points per eligible dollar spent, opportunities to unlock perks, and access to members-only deals. The move reflects a broader shift toward programs that offer simplicity and tangible value.

The platform further plans to open monetization tools, like its virtual currency and subscription options, to most creators in 2025—features that were previously available only for Affiliate-level streamers.

Global digital video ad revenues will top $360 billion in 2027, according to Omdia. That’s up more than $170 billion from this year. By contrast, video subscription revenues will rise about $30 billion over that period and remain below $120 billion in 2027.

The streaming video landscape as it pertains to CTV has been dominated by ad-free options. The BBC’s ad-free iPlayer service continues to offer significant reach—71%, per Ofcom. Meanwhile, Netflix has dominated the subscription video-on-demand landscape. However, uptake of ad-supported options is beginning to increase.

But subscription management features didn’t catch on. Instead, wallets fell behind card providers. In the spring, both Visa and Mastercard began piloting subscription management services for issuers, and Mastercard acquired subscription management software company Minna Technologies in October to expand its capabilities.

These costs will likely be passed down to businesses and consumers relying on these services and could result in them seeking cheaper alternatives or canceling subscriptions and services. Budgeting for those changes in advance will likely be the smart play.

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Adobe raised subscription prices in October to account for new AI features. The Creative Cloud All Apps plan, for example, increased to $59.99 from $54.99 per month in October, reflecting the addition of generative AI (genAI) tools like Firefly.

The Ad Agency Ecosystem 2024 (Ä¢¹½AV subscription required). Big Tech Antitrust 2024 (Ä¢¹½AV subscription required).

In addition to concerns over audio's creative limitations relative to other digital formats, many of the format’s largest services were launched as ad-free, subscription-focused products. Most of the largest services—now well over a decade old—have run out of easy user growth opportunities.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

Editor's note: This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of Ä¢¹½AV’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

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