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Venezuelan President Nicol谩s Maduro fined TikTok $10 million in December 2024 for failing to remove viral challenges linked to child deaths and injuries. He also threatened to ban the platform unless it opens local offices in the country. Prediction. Social media companies will implement parental controls and algorithmic adjustments.

Implementing a multi-platform advertising strategy to diminish platform-specific risks and avoid being overly dependent on any single channel will be critical, especially in light of a possible TikTok ban.

TikTok offers an account status page with information on whether specific videos have been flagged or downvoted. Reddit notifies users when content is removed, especially by automatic moderators, though its tools are less centralized than Meta鈥檚 or TikTok鈥檚.

TikTok is battling the Canadian government in court after its offices were ordered to close in November 2024 over national security concerns. The app remains available and widely used, but that could change if TikTok loses the case or faces new regulatory constraints in Canada or beyond.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required). Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. Methodology: Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required). The US Online Marketplace Shopper (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by Omnisend. This data is being featured as part of our special coverage of the impact of tariffs.

Substack is also investing in visual content鈥攊t launched a scrollable video feed, capitalizing on interest in short-form video and positioning itself as (another) TikTok alternative. A partner, not a replacement: Substack sees itself as a tool to support publishers, not to take them from other media organizations.

Platform-based tools: For many creators and brands, TikTok and Reels both offer all the tools that they will need. These tools allow for quick and seamless creation, but can be limited in their capabilities. TikTok can be a one-stop shop for creators and brands who don鈥檛 need extensive editing tools.

Snapchat, Instagram, and TikTok are the most used platforms, followed closely by Facebook and LinkedIn. Further back, X (formerly Twitter) and Pinterest each have around 4 million Gen Z users. But neither will upset the status quo, with X set to see user numbers decline starting in 2025. In the top tier, TikTok is gaining fastest.

蘑菇AV $200 million of that went to Duetti, a company that purchases music rights from artists and partners with TikTok and YouTube for distribution. Our take: Rising tariffs and reduced consumer spending may prompt retailers to scale back influencer partnerships and slow down digital ad spend.

Makeup for men is also being normalized by 鈥渉etero dude鈥� influencers on TikTok, leading more consumers to incorporate products like concealer, blush, and lip gloss into their daily routines. Our take: While men are hardly a monolithic entity, their optimism about the economy makes them more likely than women to increase their spending this year.

Which factor most motivates consumers to buy from TikTok Shop? A) Ads on TikTok B) Product reviews C) Influencer recommendations D) Discounts and promotions. More than half (52%) of users who have shopped from TikTok Shop in the past 12 months were motivated to spend by discounts and promotions, according to YouGov. JUNE 5, 2025. Most Shein website visitors in the US fall within what age group?

Our forecast expects sales to rise 19.5% this year鈥攎ostly because of TikTok Shop鈥檚 ascendancy, but also because Amazon鈥檚 partnerships with Meta, Pinterest, Snap, and TikTok are eliminating some of the major barriers to social buying. Having Walmart or Amazon power in-app checkout could help relieve shoppers鈥� qualms about sharing personal and payment information with social platforms.

That distinction goes to Amazon, followed by Instagram, ByteDance, TikTok, and Pinduoduo. Use this chart: Marketers can use this chart to prioritize placing advertising and content on various platforms. They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform.

Only 32% of teens use Facebook, per Pew Research, compared with 61% who use Instagram and 63% who use TikTok. From the ground up: Not requiring a targeted number of views makes the monetization program available to influencers who don鈥檛 currently have a big audience on Facebook. It could also attract content creators who have a large following on TikTok and want to hedge their bets.