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Key clients: adidas, Fiji Tourism Board, KFC, Amnesty International. Doner (Stagwell). Established in 1937. Became part of Stagwell鈥檚 Doner Partners Network when that group was formed in 2021. Key clients: Zyrtec, Listerine, Saucony, Amazon, Johnson & Johnson. Code and Theory (Stagwell). Established in 2001 and acquired by Stagwell in 2016.

For instance, an agency may assist a beauty brand with an influencer trip, handling everything from influencer selection to event planning to travel logistics. Determining how influencer marketing fits into larger campaigns. This has become increasingly common, especially among full-service agencies. Identifying advertising opportunities.

News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.

The tech is dominating recent headlines as retailer and consumer interest explodes

Other: This segment includes other tracked industries, such as automotive, logistics, travel, and professional services. The rolled-up YoY growth rate for these industries will be 17.1% this year, and B2B digital ad spending will reach $3.05 billion. We expect slower growth for the remainder of the forecast (11.0% YoY in 2026), with spending hitting $3.71 billion by 2026.

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

It also excludes travel and event tickets; tips; digital goods or nonfungible tokens; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales. Gen Zers and young millennials are driving growth in social shopping. Unsurprisingly, Gen Zers are the most prolific social shoppers.

What it means: Consumers are generally ready to let AI do the hard work for them, especially when it comes to travel-related purchases. But for other categories, particularly food and medicine, they may want more control over the purchase process. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The payments provider maintained impressive POS growth given heightened competition in the space

Retail media isn鈥檛 the only growing sector鈥攆inancial and travel media networks are also emerging as they seek ways to monetize their first-party data. Travel media network ad spend in the US will reach $2.53 billion next year, an 18.9% increase, according to our forecast. Though US financial media network ad spend is a smaller figure ($710 million), it will grow much faster at 103.1%.

It鈥檚 reportedly in talks with travel, retail, real estate, and food websites to integrate a ChatGPT-like conversational search tool called NLWeb, or Natural Language Web. While it could take months or even years for OpenAI to create a comparable web browser, it鈥檚 already making huge strides, including by hiring key Google Chrome developers this year.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.