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Protogiannis called it the most exciting development yet, noting that it helps link real audience behavior to media spend. In an industry increasingly focused on accountability, Nexxen and LG Ad Solutions are showing how advanced tools and human analysis can work together to deliver deeper insights and more confident decision-making.

The rest of the year is top-of-mind for leaders in marketing and retail, which they expect to be challenging but riddled with opportunities to stand out from competition.

The news: DoorDash鈥檚 acquisition spree continued with its $175 million purchase of ad tech firm Symbiosis. The deal will expand the company鈥檚 offsite capabilities, enabling advertisers to run campaigns across search, social and display channels that are integrated with DoorDash鈥檚 closed-loop measurement system. Our take: DoorDash鈥檚 Symbiosis acquisition and ad updates should help the company attract bigger brands and retailers to its ad platform鈥攅specially as demand for its core delivery services remains healthy.

To access both first-party data and high-intent consumers, advertisers have increasingly embraced retail media networks (RMNs). 83% of advertisers worldwide plan to either maintain or increase their RMNs ad spend in 2025, per an October 2024 NCSolutions survey.

Early testing delivered strong results; Dick鈥檚 Media reported a 300% increase in return on ad spend when using its first-party data on Roku compared with traditional ad models. Our take: Dick鈥檚 sees retail media as a long-term growth engine, and its partnership with Roku should enhance its ability to compete with larger players by combining rich loyalty data with precise streaming insights.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Key Stat: US retail media off-site ad spending will grow by 42.1% in 2025, more than twice the rate of on-site ad spending (15.3%). Executive Summary. As retail media growth shows signs of slowing, the limitations of on-site advertising are becoming clear. Retail media heavy hitters like Amazon and Walmart are reaching the boundaries of available on-site inventory.

Incrementality has always been the holy grail of retail media. But lately, it鈥檚 taken on greater importance as ad budgets are squeezed and retail media networks (RMNs) fight for their share of ad dollars.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

At least half of US senior affiliate marketers use affiliate marketing for upper-funnel objectives, according to a December 2023 Forrester report.

While Reddit鈥檚 overall share of ad spend is low compared with other platforms, it excels in user engagement and trust.

And platforms that serve as major channels of ad spending aren鈥檛 immune to this issue. Google recently uncovered a large-scale ad fraud scheme that generated millions in ad revenues, validating mitigating ad fraud as one of the top concerns for media investments.

Its total share of digital ad spending is growing, accounting for 13.5% of US ad revenues in 2025 and nearly 15% by 2027. Amazon鈥檚 overall ad revenues grew 18% YoY in Q1 2025鈥攁nd the company is building on its Prime Video ad offerings to combat any concerns over tariff-related ad revenue losses. Amazon makes up 75% of retail media ad spending, far outperforming its competitors.

We expect the auto industry鈥檚 traditional ad spending (which includes TV) to decline over the next several years. You guessed it: Tariffs are likely to blame for the auto industry鈥檚 sharp ad spend pullback. Steep tariffs are driving up domestic manufacturing costs. That鈥檚 also raising insurance premiums, increasing pressure on US consumers and driving down auto sales.

The ads are being rolled out for US desktop and mobile users following a beta in March, with broader international rollout planned. Advertisers already using Performance Max, broad match for search or shopping, or the new AI Max for Search are automatically included. This expansion builds on last year鈥檚 debut of AI Overviews, which generates summaries at the top of results pages.

Threads is now included in Meta鈥檚 Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.

Overall, US marketers are expected to spend over $10 billion on influencer-sponsored content in 2025, while 86% of marketers are investing in influencer marketing. Our take: Publicis鈥� move makes it clear that marketers are now treating influencers as a must-have, signaling that influencer marketing has hit the mainstream and is a core component of brand growth.

Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.

54% of global marketers are slashing ad spend, says Nielsen: The need for adaptability, rather than bigger budgets, is more prominent than ever.

According to the Interactive Advertising Bureau, 62% of US ad professionals cite the complexity of setup and maintenance as a top barrier to adopting AI鈥攁 challenge Meta could directly address. By giving more advertisers hands-on experience through its early release program, Meta has a chance to demystify AI implementation and accelerate comfort with emerging creative technologies.

Why it matters: In just a few short years, ad-supported streaming subscriptions have nearly become the default for US consumers, signalling a willingness to consume advertising and an appetite for cheap access to entertainment.

Reddit excels in user engagement, influencing purchases: Ad spend is low, but the platform holds high-value potential for quality-focused advertisers.

While that rate was later eased to a still-sizable 54% earlier this month, it triggered price hikes from Shein and Temu in the US that then resulted in sales falling at both platforms. With demand cooling stateside, both ecommerce giants ramped up digital ad spend in Europe as they sought to drive growth.

Advertisers seek dismissal of X boycott lawsuit: Regardless of the outcome, X still needs to prove itself as a viable channel for advertisers.

Looking holistically, we forecast FMN ad spend will increase 83.1% in 2025. Our take: Chase Media Solutions has plenty of room to grow after a successful debut year. Having tested the waters, Chase can stand to expand its ad unit鈥檚 offerings. With intimate access to customers鈥� spending behavior, Chase has an inside advantage within the crowded commerce media landscape.