Click below to view our full forecasts featured in this report:. US buy now, pay later payment value. US cryptocurreny payment users. US retail social commerce sales.
Report
| May 19, 2025
Forecasts
| Feb 26, 2024
Source: ĢAV Forecast
A2A payments made up 5% of US ecommerce purchases in 2023, per Worldpay, and that share is only expected to grow to 7% by 2027. For in-store retail, A2A payment usage is almost nonexistent. Real-time payments innovation could spur usage, but not in the short term. Merchants want to capitalize on the benefits of A2A payments.
Report
| Feb 27, 2025
Report
| Nov 13, 2024
Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.
Report
| Jan 27, 2025
Fragrance is the fastest-growing personal luxury category in the US, ĢAV forecasts. Brands have taken note of this—-Neiman Marcus just launched a fragrance subscription partnership, Claire’s has leaned into perfume to chase Gen Alpha’s approval, and fragrance is Amazon’s fastest-growing beauty category in the US, ĢAV forecasts.
Article
| May 1, 2025
Despite its better-than-expected results, Lowe's still forecasts a YoY sales decline—a notable point given sales in 2023 had already plunged nearly 13%. The retailer, which generated $86.38 billion in sales last year, expects total sales to range between $83 billion and $83.5 billion, higher than its previous range of $82.7 billion to $83.2 billion.
Article
| Nov 19, 2024
After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That’s a sign that brands could invest more in social media ads amid optimism about the economy.
Report
| Nov 6, 2024
Report
| Mar 20, 2025
Report
| Feb 29, 2024
Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.
Report
| Feb 27, 2024
Forecasts
| Feb 20, 2024
Source: ĢAV Forecast
Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.
Report
| Jun 6, 2023
Report
| Jun 1, 2023
US wearables forecast 2025: Health and wellness features are driving consumer adoption of wearables. AI-powered capabilities could be next. But doctors aren’t as enthusiastic about relying on health data in their practice—yet.
Article
| Mar 13, 2025
Report
| Feb 28, 2023
Article
| Feb 27, 2025
The two plan to bring the tie-up to ecommerce payments and other geographic markets later. What it means for Klarna: The BNPL firm has made multiple partnerships to expand its merchant acceptance ahead of its now-delayed IPO: including with Walmart’s OnePay, DoorDash, JPMorgan Payments, and Stripe. Partnering with Clover will help it to make in-store inroads, which has eluded most BNPL players.
Article
| Apr 17, 2025
Home Depot’s sales rose 6.6% in Q3: Those better-than-expected results stemmed from severe weather and warm temperatures in many parts of the US boosting demand.
Article
| Nov 12, 2024
We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.
Report
| Apr 18, 2023
A record number of people plan to shop over the Cyber Five: The NRF’s forecast dovetails with stronger-than-expected October sales, suggesting retailers have momentum heading into the holidays.
Article
| Nov 15, 2024
Article
| Mar 25, 2025
Report
| Oct 22, 2024
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
Article
| Aug 4, 2023
Amazon Prime is deeply entrenched in the US, with 75% of households as members. Despite this saturation, Amazon sees growth opportunities in international markets and among underpenetrated US demographics: rural, younger, and lower-income consumers. These groups show untapped potential, said Jamil Ghani, Amazon Prime’s worldwide VP. Prime fuels Amazon’s ecosystem—members spend more by using benefits like streaming, pharmacy, Grubhub+, and free shipping. In contrast, nonmembers often spend less over time. By expanding perks and appealing to new segments, Amazon uses Prime to drive loyalty, customer lifetime value, and resilience against macroeconomic shifts.
Article
| Jun 6, 2025