Ä¢¹½AV

An ad tech M&A spree hints at advertising’s future: A resilient market and dramatic changes create openings for new blood.

Conversely, the number of US adults using over-the-top video services will jump from 254.2 million this year to 270.6 million by 2028. What’s next: The separation is good news for Peacock, which has seen significant revenue gains in recent quarters thanks to sports content like the Paris Olympics and can spend aggressively without linear’s decline dragging it down.

United recently launched a major OOH advertising campaign targeting airports and commercial centers in major US cities, aiming to entice both travelers and office commuters. Our take: Innovations in video advertising are benefitting OOH spending.

Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.

Connected TV (CTV) is revolutionizing television advertising by combining engaging content with targeted, data-driven strategies. With 75% of the US population watching OTT video, according to Ä¢¹½AV, advertisers have a golden opportunity to reach their ideal audiences.

OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92 billion, according to our December 2023 forecast.

Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

US traditional TV ad spending will total $59 billion this year, falling to $45.32 billion by 2028, per our forecast. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

US traditional TV ad spending will total $59 billion this year, falling to $45.32 billion by 2028, per our forecast.

We forecast that Twitch will have 36.4 million users by the end of 2024, accounting for 10.6% of the US population. By the numbers:. Twitch hosts 85.6% of unique streaming channels, per Streamlabs, with 9.2 million unique channels on its platform in Q3. It also captures about 60% of global streaming watch time, showcasing a broad but less concentrated audience.

The Media Rating Council is an industry self-regulatory body established in 1963 at the request of the US Congress. It’s responsible for auditing and accrediting measurement solutions across media types, channels, and ad formats. It also develops and enforces measurement standards and guidelines. The JIC.

After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.

By 2027, Ä¢¹½AV forecasts that 127.4 million US viewers will stream sports—a noticeable gain over the 75.4 million expected to still be watching via broadcast. But perhaps most staggering, it’s not like sports has suddenly become more popular.