蘑菇AV

CNN isn鈥檛 done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.

Precision audience targeting is the top CTV/Over-the-top (OTT) advertising benefit for advertisers (39%), according to an April 2024 Advertiser Perceptions and Premion study. Meanwhile, streamers will continue to claim a significant stake in live sports.

The company plans to expand its first-party ad tech platform to the US in 2025. With only 6% penetration of the estimated $650 billion global entertainment market in its operating regions, Netflix still has substantial room for growth, particularly in Asia and Europe.

Nielsen earns a big measurement accreditation: Its Big Data + Panel product will help it remain on top in 2025 Upfronts.

Twitter鈥檚 2021 and 2022 US ad revenues were $2.43 billion and $2.36 billion, respectively. But spending plummeted to $1.13 billion in 2023, and is expected to further slide to $1.03 billion by 2026. Can video change the tide? It鈥檚 unlikely.

Kantar Media is sold for $1 billion as measurement heats up: Private equity sees a big opportunity in the rapidly changing landscape.

Follow us on Instagram. Ross Benes:. And there'll be international sports. Think about how cricket, like in the early days of Disney Plus was so crucial. There could be something that's not popular in the US necessarily that Netflix grabs and maybe it gives them a huge boost in South America or Asia, wherever the sport happens to be. Marcus:. Hey gang, it's Friday, January 17th.

The number of generative AI (genAI) users in the US will grow by 16.8% in 2025, making up 34.0% of the population, according to our June 2024 forecast. We forecast US smartphone users will have 18.33 apps installed this year, a decrease of almost 1% (0.9%) from 2024.

OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92 billion, according to our December 2023 forecast.

Connected TV (CTV) is revolutionizing television advertising by combining engaging content with targeted, data-driven strategies. With 75% of the US population watching OTT video, according to 蘑菇AV, advertisers have a golden opportunity to reach their ideal audiences.

More people in the US use CTVs than watch traditional TV or use social media. CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward.

DoorDash will grow its US grocery sales 22.9% this year, reaching $8.26 billion, accounting for 13.5% of grocery delivery intermediary sales, according to our October 2024 forecast. This places DoorDash second behind Instacart, which will rake in $35.35 billion, or 57.7% of US grocery delivery intermediary sales this year.

US Census Bureau.