蘑菇AV

And to your point about people being able to watch on-demand gaming content, eSports viewership, we estimate it's about 30 million people in the country. Not nothing, 3-0 million, but very flat. However, twice as many Americans watch gaming video content separate to watching gaming competitions.

They can consider embedding branded educational experiences or games鈥攍ike Truist鈥檚 teen-focused Long Game鈥攚ithin popular digital games like Roblox and Minecraft. What鈥檚 next? Teen banking apps. Teen banking apps will be essential to retaining Gen Alphas in the customer pipeline.

Global metaverse revenues from gaming, services, ecommerce, and advertising are projected to hit $54.50 billion by 2028, per S&P Global. Our take: Unlike Apple鈥檚 and Meta鈥檚 closed ecosystems, democratized XR and VR spreads hardware and software development鈥攁nd ecosystem expansion costs鈥攁cross various partners.

Speak is still developing its platform and curriculum and isn鈥檛 yet considering gaming functions or loyalty features for its app. 鈥淲hen there鈥檚 a tug of war between gamification and engagement and efficacy, we will pick efficacy 100% of the time,鈥� Zwick said, per TechCrunch. The decision to prioritize efficacy over gamification could limit Speak鈥檚 ability to sustain user interest.

OpenAI partnered with Future, the owner of Marie Claire, Tom鈥檚 Guide, PC Gamer, and Tech Radar, to include their content in its ChatGPT search product. Zooming out: The two AI companies are facing scrutiny and legal challenges over the information used to train their generative AI (genAI) models.

The retailer held at least 10 sales events this year鈥攆rom sitewide events like its Big Spring Sale and Prime Day to vertical-specific sales like Amazon Gaming Week and the Amazon Book Sale. Those events have helped establish Amazon as a destination for year-round deals and recruit new Prime members.

Industry impact: Roblox鈥檚 moves align with broader trends across gaming and social platforms facing mounting pressure to protect children online. US children spent an average of 139 daily minutes on Roblox in 2023, per Qustodio by Qoria. By tightening communication features and empowering parents, gaming services show they can respond to scrutiny in attempts to regain trust.

But other paths remain for brands, including social networking sites and online gaming. The latter has started to augment its traditional gaming clientele with a more diverse set of brand advertisers. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month鈥攂ut a higher share of the population will be using genAI that鈥檚 integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming. Executive Summary. AI is becoming an active participant in online social media interactions in 2024.