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Yeah, I mean, I've been fascinated by Netflix's gaming effort for a while now, and something we've been writing about a lot in the marketing and advertising briefing is that gaming, it's major entertainment in the same way that TV and movies are. But the economics of game development are vastly different.

The promotional campaign will include commercial spots, ads on the Las Vegas Sphere, a custom Zynga video game, an activation at the Billboard Latin Music Week, and a video series that depicts gamers remixing video game soundtracks with the sounds of eating a Chicken Big Mac, per Ad Age.

It seems as though, Alexander Lee of Digiday was citing Pete Basgen, Global Gaming and Esports lead for WPP agency Wavemaker, saying he thinks everyone is more media savvy and understands that sponsorships represent a transaction between a creator and an advertiser rather than some kind of moral or ethical alignment between the two.

In July, 2,500 Hollywood performers began striking over AI's role in replacing voice and motion-capture jobs in gaming, fearing AI will replicate performances without consent or fair compensation. Our take: AI isn鈥檛 here to take your job, but someone who has mastered the tech might. There鈥檚 no 鈥渘one of the above鈥� option here; practitioners need to get comfortable with AI.

Nonmobile gaming ad revenues will grow faster than the overall market, although it remains a small part of the story. Revenues from ads shown on console and PC games will account for about 9% of the gaming industry鈥檚 total take, but the category is growing quickly. We anticipate nonmobile gaming ad revenues will increase by 17.2% this year, to reach $793.7 million.

But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.

The inclusion of ads on Prime Video extends Amazon鈥檚 video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Hochberg offered a striking comparison: 鈥淚f you took every fan of the NBA who went to a live game at a stadium, MSG, all teams, all games, all season, 20,000 people, every time ... more time is spent in just one marketing experience on Roblox.鈥�. However, brands must approach these spaces thoughtfully to realize their full potential. Create tailored experiences for virtual environments.

I think this story came potentially, there's been various surveys on this, but the YouGov survey found that 18 to 24 year olds do prefer watching clips or highlights of live games more than watching games in their entirety. But if you look at the survey and almost a nearly identical number was a little bit less prefer watching live games while 25% of them enjoy watching both. So it was split.

Cooking and video games are two of the most popular categories among Gen Z and millennials on YouTube when they鈥檙e looking to learn something new, per YPulse, while fashion and beauty is No. 1 on TikTok. Methodology.

Other brands have embraced gaming platforms鈥攊n November 2023, e.l.f. Cosmetics launched its first experience on Roblox, something the brand said its 鈥渃ommunity has been asking for.鈥�. Some brands are creating standalone communities. These are typically more formalized communities that aren鈥檛 reliant on a specific platform.