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Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. 鈥淲hen you get into 鈥�26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we鈥檙e building,鈥� he said on the company鈥檚 earnings call last week.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

The Nintendo Switch 2 is set to launch later this year. Though a firm release date has not been set, it's positioned to sell millions of units and put a whole generation of new Nintendo games in front of worldwide audiences.

Warner Bros. Discovery ends new Sesame Street production deal: Show plans format changes as streaming platforms shift away from children's content.

WBD restructures into two divisions: Move positions company for potential deals while managing linear TV鈥檚 cash flow and streaming鈥檚 growth.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Video content formats such as AVOD will continue to rapidly gain audiences over the next few years, even as overall digital video user growth levels off.

Repetition can make for a successful campaign, like when Temu played the same ad five times during last year鈥檚 Super Bowl and saw a 45% spike in app downloads, per Harris Poll. However, overexposure runs the risk of irritating your audience.

The 鈥淭ikTok generation鈥� transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming鈥檚 market share with nearly 25%.

Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies鈥攕uggesting that retail headwinds could be more widespread than expected.

DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

Consumer-facing features like Samsung鈥檚 Vision AI are enhancing consumer AI accessibility鈥攔eshaping content discovery and opening new advertising strategies.