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Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences鈥攁lbeit slowly.

search engines they want.

Influencers are no longer just voices for other brands. They鈥檝e become their own standalone media channels, diversifying their platforms and revenue streams.

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

Streaming video and music top Gen Z adults鈥� media activities, but their digital lives aren't just about entertainment. The multitasking, multidevice cohort treats the intersection of media and technology as a lifeline for socializing and staying informed.

AI-powered search is reshaping the buyer journey. AI-driven search engines鈥攕uch as ChatGPT and Google鈥檚 Search Generative Experience鈥攑rovide quick answers, reducing time spent on research. In addition, AI tools extract key information without requiring users to visit vendor sites, making traditional SEO-driven lead generation less effective.

The July event captures more sales momentum and has the added benefit of improving organic search results in the weeks and months that follow. CPG brands should use Prime Day to win category market share. The event is a great opportunity to get discovered, drive new-to-brand sales, and convert existing buyers to Subscribe & Save users.

The company plans to support voice and web browsing 鈥渙ver time.鈥�. Our take: While this approval is a big win for SpaceX and T-Mobile, the potential for operating costs to be passed onto consumers could limit mass adoption. Expanding the service to users beyond T-Mobile could increase coverage and effectiveness in crisis situations.

Retail media鈥檚 17.4% increase in 2025 will once again exceed the growth rate for traditional search (12.2%) and display (13.3%). Every year, retail becomes a more important part of the digital advertising story. (Note that portions of retail media ad spending fall under both search and display, so retail is buttressing those umbrella categories as well as the larger digital total.).

On today鈥檚 episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hey gang, it's Tuesday, February 21st. Danny and listeners, welcome to the Behind the Numbers: an eMarketer Podcast made possible by Tinuiti.

Visual search uses AR-related technology and is picking up steam. Visual search isn鈥檛 included in our definition of AR, but in some cases, it can be viewed as a variant. And it鈥檚 more common as tools become more accurate, more numerous, and better tied to clear use cases. In nearly three years, visual search usage has more than doubled.

At the same time, Snap is expanding its creator infrastructure, partnering with Later to integrate influencer search, campaign management, and scheduling tools鈥攁ll aimed at making Snap more competitive in the influencer marketing space.

While handy for creators and multilingual users, bot-written comments might alienate users in Meta鈥檚 already delicate social ecosystem.

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

While search giant Google has an insurmountable lead, Microsoft鈥檚 efforts have had some success. Microsoft鈥檚 search and news ad revenues rose 21% last quarter, though it still lagged behind Meta and Google. Copilot outperformed traditional search ad relevance by 25% and doubled click-through rates last year, per Microsoft.

Consumers may be beginning to use voice AI assistance for online shopping, but they would like to keep this tech out of brick and mortar stores according to some Payments Intelligence research. It showed that only 14% of folks wanted in-store voice assistance, put another way, 86% did not. Retailers are already deploying chatbots to help folks online.

On the voice front, I actually found that one of the most interesting things from this year's report. Because if you were to sit down before looking at the data and predict where you would see increases, I would certainly have thought the voice would be going up strongly. And actually it really isn't. It's up fractionally in a handful of countries like UAE and Brazil.

Younger consumers value realness and speed, and the most successful NIL campaigns speak in the voice of the athlete鈥攏ot the brand.

Definitely really interesting to see the image search feature for TikTok shop users in the US and Southeast Asia can now take photos of items and upload them to be shown similar products and I think this is just obviously leaning into some of their strengths, particularly with Gen Z, 25% less likely to use Google than Gen X and what we're really seeing is a fragmentation of search experience and TikTok

Plenty of major ad publishers are more concerned with clicks than with time spent (e.g., Google search, Amazon), but social networks and digital video platforms need to keep users tuned in for as long as possible each day in order to thrive. Only Meta seems to have figured out how to transmute user engagement into outsize monetization. TikTok is heading in the right direction but has a long way to go.

Global search: Universal in-app search bar that allows customers to search for help, information, and features. Contact personal banker: Communicate with a dedicated personal branch banker through the app. Request a call from a banker: Request a callback in the mobile app using an automatic callback feature or scheduled appointment.

Pure-play digital advertising鈥� (including search, retail media, and social) will rise 12.4% in 2024 and 10% in 2025, outpacing traditional channels. Market dynamics:. The US, China, and UK are expected to remain the largest markets for ad revenue growth in 2025. US political advertising reached $15.1 billion in 2024, up 30% from 2020.

Instead of just showcasing looks, the piece shared search data and cultural context. 鈥淭hese are facts and figures that, American Eagle, we normally wouldn鈥檛 share,鈥� said Brommers. 鈥淏ut [it] felt like something you might do in a group chat with friends of like, 鈥極h my gosh. Did you see that George searches up 200% or whatever it is?鈥欌��. Defining success, loosely.

Five US states currently have comprehensive consumer data protection laws in effect. With five more state privacy laws on the horizon, advertisers need to get up to speed with compliance.