蘑菇AV

This matters not just for legal precedent, but for billions in future revenues. According to our forecasts:. Meta鈥檚 total ad revenues are set to reach $227.90 billion by 2027. Without Instagram, Meta鈥檚 2027 forecast would shrink by over 40%, underscoring how vital that acquisition has become to its financial engine.

The news: Netflix is deepening its investment in unscripted TV as it aims to expand its user base and gain ad-supported subscribers, per The Wall Street Journal. The streamer reportedly spoke with Spotify about partnering on live events, including live concerts and music awards shows. Our take: Netflix鈥檚 unscripted push is a strategic move that will solidify it as a destination for high-quality originals and reality programming alike, where ad inventory is ripe, costs are low, and audiences come from all walks of life.

TikTok shifts away from free traffic for US merchants: The change will require businesses to pay for ads for visibility, but TikTok remains a critical touchpoint.

Beyond generating significant ad revenues鈥擳ikTok will bring in $14.78 million in US ad revenues this year, second only to Meta鈥攖he platform emphasized that millions of US jobs and businesses benefit from TikTok, and highlighted that the app contributed $24.2 billion to the US GDP in 2023 alone. What鈥檚 stopping the deal: The deal has been complicated by Trump鈥檚 heavy tariffs on China.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Walmart鈥檚 digital ad revenue grew 26% in Q2 2024, ahead of Amazon鈥檚 20% growth, according to the company鈥檚 earnings.

The news: Google is launching Offerwall, a new Ad Manager tool that lets users unlock publisher content through ads, surveys, or payments鈥攑art of a broader effort to mend relationships with publishers facing traffic loss from AI Overviews and eroding ad share. Publishers say Google pays less than rivals like PubMatic and Magnite, and AI-driven zero-click searches have dropped site traffic significantly. Our take: With a DOJ remedies trial looming and ChatGPT traffic rising fast, Google鈥檚 publisher outreach isn鈥檛 just damage control鈥攊t鈥檚 existential. If AI is to remain useful and ethical, supporting the content it鈥檚 trained on is a must.

The news: Reddit published a report Thursday highlighting its increasing relevance for advertisers as social media users gain trust in the platform for purchase decisions. Reddit routinely delivers promising ad results. Adding Reddit to ad campaigns leads to $6.94 higher incremental ROAS across channels. Our take: Despite lingering brand hesitancy to adopt Reddit as a core advertising channel, the platform is increasingly becoming a reliable source that promises high returns鈥攎aking it a key part of an effective campaign for advertisers who know how to navigate it.

The news: Affirm partnered with Shopmonkey and Xsolla so auto mechanics and video game developers can offer installment plans at checkout. Our take: Affirm has focused on building out its partnership network and the Affirm Card鈥攁nd its fiscal Q3 results (ended March 31, 2025) bear out the strategies鈥� success, with total revenues increasing 36% YoY.

NBCU highlights sports, streaming at Upfront event: The presentation outlined NBCU鈥檚 plan to offset declining traditional TV revenues.

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump鈥檚 tariffs that could shake up the advertising world.

Total revenues: $90.2 billion, up 12% YoY from $80.5 billion and beating analyst expectations. Ad revenues: $66.9 billion, up from $61.7 billion YoY鈥攁lso beating expectations. YouTube ad revenues: $8.93 billion, up from $8.09 billion last year. Google Cloud revenues: $12.26 billion, a 28% YoY increase from $9.57 billion, in line with expectations. Key takeaways:.

While YouTube鈥檚 ad revenue is smaller than what Meta will generate from Reels on Facebook and Instagram, it鈥檚 neck and neck with TikTok, and far outpaces streaming platforms.

So far, neither network has seen signs of a consumer spending slowdown despite plummeting consumer sentiment

The news: Paze notched a major partnership with Worldpay to expand its merchant network, per a press release. Our take: Groundwork has been set for Paze to take off. We predicted that Paze would make significant gains in 2025, and this partnership will help Paze establish its online presence and customer familiarity for strong back-to-school and holiday shopping spend.

Reddit鈥檚 blowout Q1 shows ad momentum: With strong midmarket traction and AI tools scaling, its business model is leveling up.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.

BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok鈥檚 Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent鈥檚 ad revenues could be impacted.

Revenue data came from our March 2025 US CTV ad spending forecast. Our forecast includes digitally sold ad inventory that appears on TV screens. It excludes linear TV inventory. The graphic includes gross ad revenues for YouTube, rather than net ad revenues. Because YouTube shares a substantial portion of its ad revenues with creators, the gross forecast better reflects the scope of its ad business.