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Wallets, from Apple to PayPal to Paze, are introducing passwordless authentication that can be applied across mobile operating systems.

Social media, ecommerce, and search remain the only routes to elite status in digital ad publishing. ByteDance, Microsoft, and Tencent crossed the $10 billion threshold already, and Kuaishou, Apple, JD.com, and Baidu will join the ranks over the next year or two.

What's happening: Last month, Apple unexpectedly released a new social planning app called Invites. The app allows users to create and send event invitations, as well as collaborate on Apple Music playlists. While anyone can access invitations and RSVP to them, only subscribers to iCloud+ can create invites.

Despite Google Wallet and Apple Wallet鈥檚 investments in travel and ID features, adoption has been tepid

That can only bode well for Amazon's continued ad expansion.

Podcasts are Spotify鈥檚 frontier: While its success with music is nearly guaranteed (even though competitors like Apple Music are attempting to find a similar place in pop culture) it makes sense that all eyes are focused on its podcasting business.

Nearly half (49.0%) of advertisers worldwide believe that activating their own first-party data is the most promising solution to cookie deprecation, according to DoubleVerify. However, only 16.6% of publishers say the same of this solution. Publishers鈥� top choice for replacing cookie-dependent tools is publisher first-party data activation, chosen as a promising solution by just 27.1% of advertisers.

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

New competitors: Google and Samsung are diving into the XR space with Android XR and Samsung鈥檚 Project Moohan headset, moves that come as Meta and Apple struggle to capture consumer interest. Android XR is an open platform, which could pave the way for third-party manufacturers like Sony and Lynx to create their own devices, much like Android on smartphones.

The rise of genAI apps highlights a shift in AI adoption and mobile preferences, revealing revenue potential despite the availability of free on-device options like Apple Intelligence and Google Gemini. This indicates a consumer preference for custom AI tools over default options.

Oxford research shows inclusive advertising drives a 16% sales lift, indicating that the best approach balances traditional values with contemporary expectations. While Rogan's controversial discussions may pose challenges for some advertisers, his significant reach among independent voters and entrepreneurial listeners makes the platform valuable for targeted campaigns.

And Amazon Prime Video drops to last, an indication of possible challenges as the platform shifts to an ad-centric viewer experience. To view time spent by platform among users, click here. Snapchat and X are the only two platforms we forecast that will see negative growth in time spent among users this year.

Amazon and Apple have at it," because they're the ones who need the help from anti-competition. Marcus Johnson:. True.

As the DOJ鈥檚 antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. 鈥淭he DOJ has a really strong case here,鈥� said our analyst Evelyn Mitchell-Wolf on our 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's not looking great for Google.鈥�

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.

It鈥檚 a problem that has plagued Apple, which has opted for a phased rollout of Apple Intelligence features on new iPhones, iPads, and Macs. In the case of Alexa, the challenge is getting AI to run efficiently on millions of devices that don鈥檛 have on-device AI capabilities.

All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.

Google Wallet, Apple Wallet, and PayPal have also all beefed up their fraud protection services this year. But as payment players invest more in these protections, fraudsters can't rely on their old tactics. That鈥檚 why they are instead relying on scams that involve consumer deception.

The most-viewed videos are scripted ads featuring diverse consumers in specific life stages鈥攕uch as college students, parents with babies, women exploring investing, and more. However, its most popular video won 25 million views by offering a free Apple Watch to consumers who switched to RBC. TD Bank has posted fewer videos than RBC, at 2,500, but has attracted 80,500 subscribers.

Just as a quick note, part of why I wasn't surprised is that, I think this case took on a lot of steam when the amounts of money that Google is paying to the likes of Apple to be the default search engine on Apple devices. When that was revealed, it was like 20 billion a year or something.

It continues to be the most downloaded free app on the US Apple App Store and on Google Play this week, per Appfigures. The shift to RedNote has created unexpected cultural exchanges. RedNote鈥檚 English interface hosts mostly Chinese content, prompting US users to learn the language to engage and contribute more. Meanwhile, Chinese users are picking up TikTok slang.

Apple. CarPlay remains the single most important entry point for car-based media, and its lead continues to grow. Apple continues to work on its own car, but it will not come out in 2024. Google. Android Auto ranks second, but it鈥檚 not Google鈥檚 only play. Android Automotive is a more complete operating system and is poised to become the leading embedded car OS. Automakers.

India鈥檚 festive season kicks off on a high note: Strong early spending is a promising sign for brands like Apple and Amazon India that are investing heavily in the rapidly growing market.

Apple immediately followed with 18% market share. AI inside: Artificial intelligence and generative AI (genAI) are a natural next step for smartphone manufacturers. On-device AI pushed demand for Samsung鈥檚 Galaxy S24 family of phones in 2024. Although Apple remains a giant in the smartphone industry, short-term iPhone 16 adoption was slowed by the lack of Apple Intelligence tools at launch.

For advertisers, radio鈥檚 appeal remains strong. AM/FM radio鈥檚 time spent was almost three times that of digital audio (podcasts and streaming music), according to Signal Hill Insights. Local advertisers still turn to radio in large measure, fueling an ad market that鈥檚 still in excess of C$1 billion ($768 million) annually.