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AI-driven efficiencies boosted profits, but maintaining growth may require more than automation and personalization to keep users engaged and willing to pay more.

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.

Audio sources like podcasts fall in the middle, with speech-to-text technology bridging the gap but potentially missing nonverbal cues. Summarization of key use cases. Here is a summary of the key use cases of genAI in advertising and media strategy, examples of their use, their ease of implementation, and the size of their impact. What else should marketing teams keep in mind?

Numerous high-profile digital audio platforms have reported monetization challenges with their podcasting businesses in 2023, but the problem is not a lack of interest from listeners. The three major regions of North America, Latin America, and Western Europe will have a total of 389.8 million podcast listeners in 2023. By 2027, that figure will have surged to 473.0 million.

On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google鈥檚 鈥楢I Overviews鈥� will affect publishers, what will happen to X鈥檚 user base next year, the state of America鈥檚 vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

鈥淐TV publishers we鈥檝e talked to felt that their media was undervalued from a performance point of view because most performance measurement is last touch,鈥� said Harry Browne, vice president of TV, audio, and display innovation at performance agency Tinuiti.

For example, if an unknown caller requests urgent money transfers for questionable reasons, the AI sends audio, haptic, and visual alerts to warn users. The tool does require allowing Google鈥檚 on-device AI to 鈥渓isten鈥� to calls, but the company says audio isn鈥檛 recorded.

In-store audio, existing screens (such as those at checkout or on TV walls), and traditional demo stations are retail media formats that require minimal upfront investment, allowing retailers to quickly launch in-store advertising. The revenues generated from these efforts can be reinvested into tech upgrades, expanding available media formats.

Due to the cost and complexity of advanced digital formats, retailers looking to introduce retail media in stores will gravitate toward solutions that leverage existing tools and infrastructure, such as advertisements via in-store audio and existing digital surfaces. In-store retail media spending will exceed $1 billion by 2028.

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.

鈥淲e've seen a lot of retailers move into in-store 补耻诲颈辞,鈥� said Feger. 鈥淚t's got a really low barrier to entry and it's just a really smart way for a lot of retailers to start experimenting with in-store retail media.鈥�. The convenience chain is launching a new store format focused on a more food-forward experience. 8. KFC.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.

Mexico鈥檚 online press time (54 minutes daily), the lowest out of all Latin American markets we forecast, likely reflects its reduced engagement with desktop/laptop devices and a preference for audio and video formats over text-based news. Streaming adoption is near universal in both countries, with Mexico (96.9%) and Brazil (95.8%) surpassing the global average, per GWI data.

Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.

In today鈥檚 episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.