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Maintaining a robust online and offline presence safeguards against unwanted interference from AI-generated content and ensures that B2B buyers can find the brands that they trust and will fulfill their needs. Predictions. B2B brands will leverage genAI to carve out unique identities. Small and large businesses alike can use genAI to help strengthen their brands’ equity.

Insurers looking to step into the space can refer to these examples for ideas on use cases for the model; whether to offer D2C or B2B products; and whether to approach the space through building, buying, or partnering. US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022.

US B2B Payments Forecast 2024 (Ä¢¹½AV subscription required). Methodology: Data is from the January 2025 J.P. Morgan report titled "2025 US Business Leaders Outlook." 1,641 US business leaders from midsize companies were surveyed online during November 12-December 4, 2024. The margin of error is +/-3.6 percentage points at the 95% confidence level.

Interest in faster payments is also exploding for business-to-business (B2B) payments. Real-time payments support between 60% and 70% of domestic B2B transactions in the US, according to Melio. Our take: While demand for faster payments is quickly growing, the ACH Network faces growing competition from true real-time payment players.

It informs B2B decisions. Around 65% of B2B buyers said YouTube influenced a recent B2B purchasing decision, per a December 2022 survey by Gartner. Further, 72% of global professionals said they used YouTube to research executives and employees at B2B firms, up from 47% in 2021, per Qnary. This suggests that an up-to-date and positive brand presence on YouTube is imperative.

These innovations in video generation come at an opportune time—61% of B2B marketers worldwide plan to increase their spending on videos this year, per CMI. Our take: Major brands like Dentsu, Gatorade, and Stagwell are already testing Firefly, signaling wider enterprise adoption.

Portions of the industry are also heavily B2B focused, and display is often better suited for B2B marketing campaigns. Telecoms are heavy brand advertisers focused on nationwide campaigns, as evidenced by the messaging wars between the major US telecom providers. Tech also leans heavily mobile, while travel and healthcare are again outliers in the other direction.

The company operates in the B2B healthcare market, selling its digital health programs to employers and health plans that offer Catapult’s services to their members. What’s in it for Teladoc: Its post-acquisition plan is to sign up Catapult patients for Teladoc’s chronic condition management programs for diabetes, hypertension, pre-diabetes, and weight management.