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Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.

And then the third part is their international UK-based health and beauty retailer, Boots, which is huge in the country, the biggest one by far. So they've got those three pieces that they could play with/break up. Rajiv Leventhal:. I think they're going to hold on to the US pharmacy business.

Toiletries and cosmetics include diapers, skincare such as cleansers and moisturizers, contraceptives, cosmetics and makeup, deodorant, toothpaste, razors, and haircare. Alcoholic beverages include hard seltzers, liquor, beer, wine, champagne, and cocktails/malt beverages.

In 2024, retail mcommerce sales will increase 12.7% YoY compared with 8.7% for overall ecommerce. But retail mobile ad spending will increase by a slightly lower rate of 11.6%.

Target Circle Week, which took place July 7 to 13, offered members of its free loyalty program deals across toys, apparel, beauty, food and beverage, and other categories. The event also offered Target Circle 360 membership for half the usual price. Walmart and Best Buy hosted additional sales days in July that did not require membership to shop.

TikTok has captured the zeitgeist among CPG and beauty D2C brands. The short-form video platform is quickly winning budgets from CPG and beauty brands as they figure out effective creative and influencer strategies to grow D2C sales. These categories leaned into TikTok last year at a 24% higher rate than overall D2C brands did, according to Rockerbox data.

Fresh shoppers buy groceries online more frequently than customers who buy on other leading platforms. Nearly 85% of Amazon Fresh buyers shop for groceries online multiple times per month. While they may not always be shopping on Amazon Fresh, this cohort buys groceries online far more often than the average digital grocery buyer, as well as those who shop on other leading platforms.

It saw growth across color cosmetics, skincare, and I think particularly something it's really winning with obviously is dupes. It launched something called their Bronzing Drops within this quarter, which is a dupe of a Drunk Elephant product, and according to the CEO became one of its bestsellers very very quickly. And then e.l.f also used Olympics momentum to kind of put some campaigns out there.

As a result, it鈥檚 looking to offload two of its prestige beauty brands鈥擪ate Somerville and REN Clean Skincare鈥攁nd spin off its ice cream segment. Our take: Simpler can be better. General Mills鈥� North American yogurt business may find an easier path to growth as part of dairy companies that understand their businesses.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Shopping habits foretell the next phase of digital growth for grocery products.

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.