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The company is getting more serious about building out its agency ecosystem: Last year, Reddit announced its first independent agency partnership with Tinuiti, and chose Omnicom as its flagship enterprise partner in both the US and Canada, WPP for a commerce advisory partnership, and IPG Mediabrands as its first global enterprise partner.

It鈥檚 in the hands of the shopper. Methodology: Data is from the June 2022 Dynata report titled "Global Consumer Trends Report: The Economic Crossroads." 11,056 adults ages 16+ were surveyed online in 11 countries during April 29-May 9, 2022. The sample was quota-controlled to reflect the population on age, gender, and region.

We start with one of our vice presidents of content who heads up the retail and e-commerce team based in New York. You know her as Suzy Davidkhanian. Suzy Davidkhanian:. Thanks for having me. Marcus Johnson:. Of course, Suzy, welcome to the show, welcome to 2024. We're also joined by someone else on that retail and e-commerce desk, based in New York as well, senior analyst Blake Droesch.

Why TikTok is being banned on government phones by everyone from the US to the EU and Canada. Gen Z is the social video generation, and TikTok is its platform. Yesterday鈥檚 Chart of the Day: Unhealthy concern.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Other car markets approaching the threshold include Canada, Australia, and Spain. If the US continues its aggressive shift to EVs, approximately a quarter of new car sales could be EVs by 2025, beating forecasts by two years. In context, EV sales in the EU and the UK are surging and on track to overtake gas and diesel vehicles by 2025.

Social search is used for more than just shopping. Searching on Google or Amazon is far from being intermediated by social search. US adults are still more likely to start on Amazon or a search engine to find products, per Jungle Scout. But many are turning to social media for other types of searches, such as:. Things to do. 

And the paid-for GPT tier is available in Canada as well, right? Paul Briggs:. That's right. Well, it's formally has not been announced from OpenAI that it's available in Canada, but there's been several reports in social channels that users in Canada have been using the Chat Gpt Plus program. And for me, when I log into my free Chat Gpt website, there's an option for me in Canada here to upgrade.

TikTok has been hinting at e-commerce in the US for a while and it's a major part of the business model of its parent company ByteDance in Asia. Now TikTok will be competing with the likes of Amazon as well as companies like Shein and Temu for US e-commerce. Suzy, your review of this story in 60 seconds is... Suzy Davidkhanian:.

Ecommerce. Maturity and Iteration. Walmart鈥檚 digital sales channels were slow to gain momentum until the pandemic forced retail to move online in early 2020, despite the more than two decades of experience it has in ecommerce. Still, Walmart emerged as a substantially larger ecommerce player.

In December, the company will add support for English dialects in Australia, Canada, New Zealand, South Africa, and the UK. Apple committed to launching Apple Intelligence in Chinese, French, Japanese, and Spanish in 2025, but China and the EU will not get AI features, due to pending regulatory approvals.

That robust total derives from sub OTT鈥檚 extremely high penetration in both the US and Canada. Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

That's great, but I think that they'll be more successful on those sort of where they have off-premise ATMs that are located in shopping malls and other places, that they use those outlets to get consumers to drive traffic to the retailers, and they'll do better that way than doing an offer with a product tie in at one of their retail stores. Stuart Mackinnon (18:51):.

Being responsive to customer feedback can be an easy way for brands to improve customer satisfaction, a a top priority for 40% of local brands (11-50 locations), 41% of regional brands (51-100 locations), and 44% of big brands (101+ locations) in Canada, the UK, and the US, according to a December 2023 survey from BrightLocal conducted by Sapio Research.

Three-quarters of US 15-to-26-year-old Facebook shoppers had made a purchase on Facebook Marketplace in the previous 12 months, per our March 2024 鈥淪ocial Commerce鈥� survey, compared with 81.3% of 27-to-42-year-old shoppers. Some 28.9% of US social users ages 15 to 26 said they engaged in online communities, including groups, per our June 2023 鈥淕en Z Social Media鈥� survey.

Well-played, Canada. Anyway, today's real topic, Walgreens identity crisis. So Walgreens Boots Alliance says it has agreed to be acquired by private equity firm, Sycamore Partners, as the struggling retailer looks to turn itself around after years of losing money, notes the Associated Press. Its shares are down 45% in the last 12 months.

Although I do love Target and I do want to do a plug, their Target Canada didn't quite work out, but they have figured out a different way to get some loved private label brands into Canada, and so they're partnering. So I think they're doing some very cool things. I just don't think that membership is the right move.

A TiVo survey of adults in the US and Canada in Q2 2022 found that the average monthly bill for video content was $178.13, up from $169.65 in Q4 2021. While pay TV bundles account for the biggest chunk of that cost, spending among those who don鈥檛 pay for linear TV is significant and rising too: The average monthly cost among those who don鈥檛 have a pay TV package was $62.30, up from $55.55 in Q4 2021.

Despite having 33.1 million fewer paying members than regions like the US and Canada in Q1 2023, Latin America was the second-fastest-growing market for average revenues per Netflix membership (ARM), at 2.7% YoY, according to the company. Latin America鈥檚 ARM in Q1 was roughly half that of the US and Canada, at $8.60. Looking ahead: Netflix will dominate paid streaming in Latin America.

Its North American counterparts are even further ahead鈥�11:31 in Canada and 12:37 in the US. Digital continues to gain an increasing share of media time. Proportionally speaking, media time is most likely digital time in the UK. This is a common theme in most countries we track, especially in the UK, where more than 60% of total media time is being taken up by digital.

On the list coming in 28th though, which is remarkable, Vancouver in Canada was the highest-ranked North American city in the overall list, at 53rd, which is low. Daniel Konstantinovic (03:22):. Wow. Yeah, that's-. Marcus Johnson (03:23):. Yeah. Why are all most walkable cities in the world in Europe? Why are most of them in Europe?

鈥淸We were interested in] launching in Canada. But in Canada, they speak French as well as English. So we needed to come up with additional creative for us to test.鈥�. With AI, Poshmark was able to generate a voice-over version of the English commercial in a French Canadian dialect, which the company could then test in-market. 鈥淭he process itself is amazing to see,鈥� said Phan.

They made Advantage Plus shopping campaigns a big focus in the last quarter of the year. It overlaps with the holiday season and a big cyber five period and they saw price per ad jump a pretty significant amount. I think it was 14%. Just shows that there's strong demand for this ad format among retailers or eCommerce brands. Yeah, I think that AI is really helping this company out a lot.

Although this deal aided subscriber growth in the US and Canada, it led to a dip in average revenues per user (ARPU) in these regions to $8鈥攖hough, globally, ARPU rose by 6% to $7.28. Challenges remain: Despite these gains in streaming, Disney's linear networks are facing continued difficulties, with revenues declining by 8% and operating income falling by 22%.