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The tariff package includes a 10% baseline on most imports and a 54% levy on Chinese goods, raising fears of broad inflationary impacts. While not directly targeting media, the policy鈥檚 economic ripple effects鈥攔ising costs, recession concerns, and stock market volatility鈥攃ould sharply curtail advertising and discretionary consumer spending.

Shoppers are less willing to wait when everyday goods are locked up. For example, 53% of shoppers will wait for assistance if bath and body products are locked up and 56% will wait for makeup and cosmetics, compared with 74% for consumer electronics. Our take: Retailers鈥� efforts to rein in retail theft may have an outsize effect on their short- and long-term business.

Nearly five years since hundreds of Chinese apps were banned from India鈥檚 app stores, some can be found in the country鈥檚 Apple Store and Google Play once again. Will this open the door for other previously banned Chinese apps?

Chinese ecommerce giant JD.com said it would release its own version of ChatGPT鈥擟hatJD鈥攕pecifically for enterprise use by the retail and finance industries. Companies will be able to use ChatJD to generate content including marketing copy and product summaries, power chatbots, and understand user intent, among other applications.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

And in the US and China, ecommerce will represent nearly 24% of personal luxury sales in each market in 2023, per our forecast. Mobile will drive future ecommerce growth. The Middle East and Africa is the fastest growing region for retail and ecommerce globally, according to our forecast. It鈥檚 also the region with the lowest retail ecommerce penetration, at just 4.5% in 2023, per our estimates.

Western companies lose confidence in China as consumer spending softens: Weaker-than-expected August retail sales are just the latest data point to push retailers to reevaluate their investments.

Alibaba鈥檚 retail ecommerce sales in China were nearly twice that of Amazon鈥檚 worldwide in 2022, at $1.229 trillion compared with about $657 billion, per our estimates. Latin American competitor Mercado Libre had significantly less ecommerce sales, at nearly $35 billion.

Moving away from retail can help it overcome growth roadblocks, while a look to China could signal what鈥檚 coming for the space

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

The news: Kering and Zegna Group fell victim to luxury鈥檚 spending slump in the previous quarter, as sluggish demand from aspirational shoppers and Chinese consumers caused sales to fall. Kering鈥檚 Q3 revenues fell 16% year over year (YoY) to 鈧�3.79 billion ($4.1 billion); analysts had expected an 11% YoY decline, per Reuters.

Amazon still dominates across the global ecommerce market, seeing an average of 2.5 billion users monthly, outperforming Chinese-based retailers Shein and Temu. Amazon is tied with TikTok as the top media platform for advertising, according to Kantar Media research cited by WARC. Consumers favor Amazon ads for their relevance and usefulness, while concerns about over-targeting are waning.

Amazon isn鈥檛 taking its Q2 miss lightly: The retailer aggressively pushes to drive growth by partnering with TikTok and Pinterest, testing a speedy delivery service, and courting Chinese sellers.

An example of the latter is Amazon Prime Video targeting using shopping history on the ecommerce platform. Additionally, retailers are opening their media networks to non-endemic buyers (brands that don鈥檛 usually sell through the retailer property but offer related products that appeal to certain user behaviors). In-store ad inventory also represents a growing opportunity.

In China, where the company faces pressure from local low-cost chains like Luckin Coffee, same-store sales fell 8%. Our take: Niccol wasted little time diagnosing what ails Starbucks. However, it will take him some time to reposition Starbucks as a premium brand and experience.

The triopoly continues to dominate: Outside China, Alphabet, Meta, and Amazon will account for 54.7% of digital ad revenues next year, per WARC鈥攁nd that share is expected to grow. Google retains its grip on search, Meta鈥檚 ad revenues will grow 12.6%, and Amazon is predicted to increase retail media sales by 16.1% to $60.6 billion.

Canada leads all countries except China in retail media鈥檚 share of digital. All the countries we forecast have seen tremendous growth in retail media in the past five years. But Canada is No. 2 globally, largely due to Amazon鈥檚 dominance in the market. (China鈥檚 vast lead in this metric is proportional to its position in ecommerce鈥檚 share of total retail.). Read the full report.

Alibaba touts early Singles Day successes: Apple, lululemon, and Nike were among the biggest beneficiaries as price-conscious shoppers took advantage of steep discounts and other promotions.

But the popularity of TikTok Shop, which is integrated with TikTok Live, has kept growth in consumer adoption of livestream shopping in the double digits. We expect that US livestream buyers will surpass 60 million by 2028. Click here to view our full forecast for US livestreaming retail ecommerce buyers.

Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising. It will hold that perch for the remainder of our forecast period, although by 2027 the US will have gained on China and the UK, and all three will have a digital share in the mid-to-high 80s.