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As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

Go further: Check out our TikTok Commerce report for more on whether TikTok Shop is worth the investment.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Livestream commerce hasn鈥檛 quite caught on with US consumers yet. But as it鈥檚 a major part of TikTok Shop鈥檚 ecommerce push in the US, the channel may start to gain adoption in the year ahead. Use this chart:. Identify where worldwide shoppers are finding products and where they are buying them across social and digital channels. More like this:. What鈥檚 happening with TikTok Shop?

A lack of trust is the top barrier to social commerce among all generations of users, according to our 2022 US Social Commerce and Digital Trust Survey. However, more trust won鈥檛 necessarily convert more buyers, as our survey results don鈥檛 show a causal relationship between trust and buying.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

The big takeaway: If any platform could make live commerce go mainstream, it would be TikTok, mainly due to its ability to push shopping livestreams into users鈥� feeds regardless of whether they鈥檝e shown interest in the format. But it鈥檚 becoming increasingly clear that live commerce is unlikely to reach the same heights in the US as it has in Asia.

The big takeaway: Brands that are serious about live commerce will have to invest in building communities before they can focus on driving sales. That means finding the right talent鈥攃reators who are capable of both getting shoppers to tune in, and of finding new ways to connect with them day after day.

At first, the tool could only generate product descriptions, but Shopify has expanded its capabilities to include the generation of blog posts, email subject lines, and headings for online stores. Shopify has introduced Sidekick, an AI-enabled commerce assistant that can help small business owners start and scale their businesses.

Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.

Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.

Go further: Check out our report on The US Online Marketplace Shopper.

Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.

鈥淚n China, social media is really already synonymous with commerce, so people will go to a social media platform with the mindset of buying something,鈥� said Insider Intelligence senior analyst Carina Perkins on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode. 鈥淚n the UK and the US, people still primarily view social networks as social.鈥�.

鈥淐辞尘尘别谤肠别 is really the final component that it needs to crack.鈥�. Only 17% of US adults start their online shopping journeys on TikTok, lagging behind YouTube (23%), Facebook (21%), and Instagram (18%), according to Jungle Scout. The multipronged approach: TikTok is determined to make social commerce work by experimenting with different innovations.