蘑菇AV

However, it has found social media a good way to spur game installs and spread awareness through cost-effective video ads. The industry is also still recovering from writers鈥� and actors鈥� strikes, and it has reduced spending on more expensive branding media, such as TV, that it traditionally favors.

Bonded warehouses: These federally licensed facilities allow goods to be stored without immediately paying tariffs, deferring duty payments for up to five years. Demand for bonded space is soaring, per Bloomberg. Foreign trade zones: Importers can defer tariff payments by moving goods into these zones while awaiting clarity on future trade policies.

On Monday, the US and China agreed to halt reciprocal duties for 90 days, cutting tariffs down to 30% on most Chinese goods and 10% on US goods. Negotiations will resume in coming weeks, Treasury Secretary Scott Bessent said. Ad support: The rollback includes cutting the de minimis tariff on low-cost goods from Chinese and Hong Kong to 54%, down from 120%, reducing losses for Temu and Shein.

So Amazon, they had a good Q4 as I mentioned, and they had a good 2024 as a whole. So their 2024 overall growth for total net sales was 11% online stores. Net sales was up 7%. That was for 2024, and those numbers were almost identical for Q4 as well. So it had a good end of the year and full year, but they said they anticipate Q1 sales to fall short of analyst expectations by about three to 5%.

Hoka鈥檚 investments in innovation are winning over consumers willing to pay top dollar for premium sneakers, while its brand heat is gaining it more distribution with wholesale partners such as Dick鈥檚 Sporting Goods and Foot Locker.

Good arguments, gents. Let's move to question three, and we're going to have Blake going up against Ross. Are free returns a goner? H&M is the latest retailer joining Zara, Uniqlo and others to move away from free online returns. Our retail briefings analyst, Rachel Wolfe, explains that H&M will charge shoppers 2.50, $2.50 a package.

The federal Inform Consumers Act is designed to make it harder for thieves to resell stolen goods on online marketplaces, and the Combating Organized Retail Crime Act of 2023鈥攚hich has not yet passed鈥攍ooks to help prosecute criminals and recover stolen goods.

The phrase 鈥渞etail apocalypse鈥� once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the 蘑菇AV Summit on November 1. 鈥淲e were convinced [that] the store was dying,鈥� Chernofsky said. 鈥淚t was a thing of the past, and we were going to move to this fully online 别苍惫颈谤辞苍尘别苍迟.鈥�

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

Prediction 4: A major US issuer will pilot a digital-only consumer credit card by the end of 2024. While virtual cards grew in popularity in 2024, issuers still offered physical cards alongside them. No major issuer in the US launched a digital-only card, likely due to consumers' reluctance to ditch their physical wallets.

She went super viral years ago at this point on TikTok for making a video where she slathered her face in foundation sort of mocking or riffing off of what an influencer who said that it wasn't a good foundation had done to try using the foundation, went really viral on TikTok.

There's a treasure hunt aspect of shopping and getting brand name goods or more premium goods and feeling like you're really scoring a deal that's different from just buying an inexpensive good where you're looking for the cheapest product possible. Sara Lebow:. I have to imagine the same goes for ThredUp where you might be looking for the designer goods rather than the cheap dupes on Temu and SHEIN.

At their core, tariffs are taxes on imported goods, typically paid by the importer. The proposed tariffs include:. 25% on all imports from Mexico and Canada (currently paused until April 2). An additional 10% on Chinese goods (on top of an existing 10%). 25% on all EU imports. 25% on steel and aluminum from all countries. Potential value-added tax (VAT) treatment as tariffs, impacting 175+ countries.

Shoppable media is any form of digital media that includes a 鈥渟hoppable鈥� call to action. Prominent examples of shoppable media include social commerce, connected TV (CTV) ads with QR codes, livestream shopping, and online recipes that include links to purchase sites. Social commerce is a growing market, but adoption hasn鈥檛 caught on elsewhere.

Likewise, technology and electronics will increase digital ad outlays by 14.4% in 2024, following a year of cost cutting. Even industries with below-average growth will increase digital ad buys by double digits. That includes financial services, the third-largest buyer of digital ads, which will increase outlays by 11.2% in 2024 (following 4.6% YoY growth in 2023).

Power to the online patient reviewers: Providers need to react to the online feedback from patients, not just ask for it.

The only way to spend thousands of dollars per year on goods and services online is to buy lots of different goods and services online. Those shoppers and their activity are providing oceans of data that will only continue to improve retail media鈥檚 value proposition to advertisers. Some product categories have barely begun exploring the retail media opportunity.

But according to partnership software provider Breezy, a good place to start is by searching for keywords that represent your brand and products on search engines and social media platforms. You鈥檒l find influencers and other companies to research and contact for inquiries. FIs must also decide which products they want to market through these partnerships.

The second-largest digital advertiser among industries will post strong ad spending growth in 2024, but deceleration is on the horizon, and its various subcategories have starkly different outlooks.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

Sometimes you have other things on your plate, but you still make time for a run because it makes you feel 驳辞辞诲,鈥� said Teyssier. The 鈥淕o Wild鈥� campaign was borne from an internal exercise to redefine Puma鈥檚 market segmentation. The company conducted a massive survey of over 10,000 consumers worldwide in key countries, using the data to qualify and quantify its audience segments.

Even if a US deal is reached, tariffs on Chinese goods could significantly harm TikTok鈥檚 ecommerce business in the US, which relies heavily on cross-border merchants. While the Specialized Rewards Program could help TikTok convince wary creators of the app鈥檚 value, it won鈥檛 mean much if a ban ensues.

Chinese ecommerce players Temu and Shein disrupted the digital advertising market in 2023 as they competed to attract online shoppers by bidding up keywords鈥攑articularly in apparel and accessories and home goods. But Temu has also been on a global tear, expanding to nearly 80 countries since early 2023. It has diversified ad spending accordingly to acquire customers in new markets.

It excludes YouTube and Twitch, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

The tariff package includes a 10% baseline on most imports and a 54% levy on Chinese goods, raising fears of broad inflationary impacts. While not directly targeting media, the policy鈥檚 economic ripple effects鈥攔ising costs, recession concerns, and stock market volatility鈥攃ould sharply curtail advertising and discretionary consumer spending.