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The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

This should help boost volume for both the booking platform and for the card-linked installment offering, given BNPL鈥檚 popularity in the travel category and an overall spike in popularity for card-linked BNPL

Starbucks was once considered the go-to 鈥渢hird place鈥� where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company鈥檚 core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call.

Insider Intelligence (II): SumUp launched a digital wallet for customers across Europe in September. Why expand into customer payments? Steve Delpy (SD): We launched a wallet product back in 2014, but the timing wasn't right. We deprioritized that, focusing instead on the merchant experience.

Consumers spend more with digital wallets. Loyalty programs鈥� top friction points include delays, difficulties earning rewards. 4 technologies to help curb cart abandonment. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth.

Conference panelists discussed changes in the maturing industry as it ripples across the payments space

Credit card marketers can also highlight how their cards can integrate into digital wallets, which 161.6 million US consumers will use this year, per our forecast. Use this chart:. Build out credit card perks. Assess the best way to market credit cards to attract new customers. Consider partnerships with credit card companies. More like this:.

How digital wallets help retailers reduce friction, increase loyalty. What keeps Nike at the top of its game? Overstock CMO on using first-party data, brand ambassadors to reach home shoppers. More Chart of the Day:. 6/8 - Google鈥檚 biggest rivals. 6/7 - Social鈥檚 slow show. 6/6 - App-y shopping. 6/5 - In AI we trust? 6/2 - Commercial break-through.

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

鈥淚n 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending鈥攏early twice as quickly as it took social media,鈥� our analyst Max Willens said on a recent Meet the Analyst webinar. 鈥淭hat was just the start.鈥�

Growing mobile penetration makes digital wallets a viable growth avenue for remittances and other financial services in Vietnam. We expect 63.8 million people will use a smartphone this year鈥�1 million more users than in 2022, per our Smartphone Users forecast. This may be a big reason why 75% of internet users in Vietnam prefer mobile wallets to cards, per Visa.

Tie-ups with digital wallets like Lynk will become more important for MoneyGram as its digital remittances become a larger part of its business: The firm鈥檚 digital money transfer transactions increased 47% year over year (YoY) in Q4, compared with 29% the year before. Partnerships will also help MoneyGram compete with digital upstarts like Wise and Remitly, which have been gaining market share.

A new digital wallet from parent company Early Warning could also drive more growth if it鈥檚 integrated, according to our US Mobile P2P Payments Forecast 2023. The lesson: Gen Z consumers, in particular, are increasingly adopting mobile P2P payment services, totaling 35.2 million users in 2024, per our forecast.

Digital wallets will steal much of that attrition. They were the second-leading ecommerce payment method in 2022, at 20% of all transaction value, and held 13% of overall POS value. Their share is expected to swell to 24% of overall POS value by 2026 (and 27% of ecommerce share).

Gen Z isn鈥檛 taking the same financial services customer journey as older consumers. Our inaugural survey of US banking consumers unveils where the differences lie.

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

Over 77% of UK consumers used either a contactless debit card, contactless credit card, or digital wallet to make their most recent in-store purchase, per an October 2022 survey by PYMTS.com and CyberSource. That鈥檚 up from 35.2%% in 2021 and just 21.5% in 2020. Self-service technology doesn鈥檛 always remove frictions.

The digitization of the store鈥攔etail鈥檚 next megatrend鈥攚ill transform the shopper鈥檚 path to purchase and industry economics for retailers and brands.

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

I just got the omni card for the New York subway that there's a way to put that into your digital wallet.

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It鈥檚 a win for Venmo鈥檚 monetization journey