蘑菇AV

Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.

If you do have folks on X leaning right and Bluesky, if it does end up doing advertising, potentially ends up leaning left, Threads preparing to debut ads in 2025 might seem like a more attractive, safer option as well as being part of the Meta ad buying ecosystem. That's not going to hurt it at all. Jeremy, how much of a threat is Bluesky to these other players do you think out of 10?

The tool could shift users away from Google and Bing, embedding AI search across 惭别迟补鈥檚 ecosystem and unlocking fresh ad revenue streams.

The US鈥� second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

TikTok was expected to take the global ad industry by storm, and it has鈥攂ut the gap between ByteDance and the legacy leaders remains enormous. Amazon鈥檚 retail media boom has unexpectedly split the spotlight, and neither will catch Google or Meta any time soon. The combined share of Google and Meta鈥攖he old duopoly鈥攊s inexorably shrinking.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

惭别迟补鈥檚 ad revenue soars in Q3, yet costly data center investments and metaverse losses weigh on future profitability.

Meta has banned political advertisers from using its genAI tools. But ads are a small slice of political content on Meta and will account for just 0.9% of its US ad revenues in 2024, per our forecast. Social鈥檚 evolving relationship with news is complicating the problem.

By 2025, US adults will spend more time on TikTok than on Facebook, according to our June forecast. This marks a major milestone for TikTok, which is on track to become the largest social platform in total daily minutes by the same year.

This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.

Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement鈥攂ut subscribers could get notification fatigue.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.