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Are we talking with ads? Bill Fisher (23:51):. Without ads. Jennifer Pearson (23:53):. Oh, it's without ads. Bill Fisher (23:54):. Without ads. Yeah. Speaker X (23:57):. [inaudible 00:23:57]. Bill Fisher (23:57):. Okay. Totting up the scores. Well done, Jenny. You did get off the mark. Jennifer Pearson (24:02):. Woo-hoo. Bill Fisher (24:04):.

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

It鈥檚 still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars鈥攁nd at the moment, neither is completely ready for native ad formats.

The bigger picture: User tracking and ad customization are core to Google鈥檚 business model, and it will likely find new ways to keep tabs on users to keep fueling its ad revenues. Our take: The settlement is a drop in the bucket for a company that raked in $257 billion in revenue last year, per Macrotrends.

They have invested a lot of money into video games and acquiring video game studios and building two of their own video game studios, and it's still basically widely inaccessible to the majority of Netflix subscribers who can only play these games on your phone. They're not yet on TVs or on the Netflix app and there is no bundled service.

We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that. Even social is shifting to CTV as well and in other connected places like the connected cars and things like this, so it'll continue to grow I believe so. Marcus Johnson:. What's the total amount of time per day?

Amazon Live hosts daily livestreams from brands and creators across categories including beauty, fashion, gaming, fitness, and electronics. Live commerce platform TalkShopLive enables brands, creators, and retailers like Walmart and Best Buy to go live anywhere and sell products during and after their shows.

From gaming to streaming video and podcasts

For example, Reddit is now drawing more brand and advertiser attention. Sara Lebow (11:04):. That's where I researched that TV. Sky Canaves (11:06):. Exactly, because there are people always talking about everything you can find.

Programmatic ads confront a climate reckoning. Programmatic ads alone contribute annual carbon emissions equivalent to 24 million gallons of gasoline, according to Scope3. Made-for-advertising (MFA) sites are big culprits. One of the easier ways to reduce carbon is to limit ad bids to premium sites. Blacklisting MFA sites is on the rise. Brand websites reduce and reuse.

The effort to integrate AI stretches to every part of Disney鈥檚 business, from creative applications to its theme park business to its advertising unit. Reuters reports that the company is looking to build a 鈥渘ext-generation鈥� advertising stack built around AI. Open secret: It鈥檚 no secret that Disney is interested in AI.

Its potential to augment digital content creators鈥� and 补诲惫别谤迟颈蝉别谤蝉鈥� work led Sequoia Capital to predict that generative AI will 鈥済enerate trillions of dollars of economic value.鈥�. Companies like Shutterstock are rushing to be at 鈥渢he forefront of AI art鈥� by integrating DALL-E 2 into its content platform, planning to make it available to stock image customers globally.

Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.

The number one answer was that they enjoy screen adaptations of past media, like a book or a video game as it's adopted to a TV series or a movie. And even 56% of consumers said that they like it when brands and companies use their past logos or advertisements because it evokes feelings of nostalgia for there. So, there's a little tidbit for our marketing audience. Marcus Johnson:. Yeah, very nice.

Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as 鈥渘on-edible.鈥�

We are looking at perhaps the other games from Tencent as well that are becoming popular, especially the gaming apps, that are becoming popular around the world. So there's huge ramification in this. Bill Fisher:. Really interesting stuff.

One of my favorite Super Bowl ads was the Nerds Addison Rae one, which was definitely creator focused, although I mainly liked it for the little Nerd guy that was in it. But yeah, I think that we definitely see that creators wanting to make the jump into traditional and also traditional celebrities doing things that they maybe wouldn't have considered doing 10 years ago, like video games.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

Meanwhile, 1:1 Device Programs across the country provide laptops and tablets to kids; some devices have usage restrictions, though, so features interesting to advertisers may be limited. Parents are giving in to screen time. Fewer parents with kids ages 5 to 11 are limiting screen time than before the pandemic, according to subsequent 2020 and 2021 Pew Research surveys.

And that can also be seen in their digital gaming. Digital gaming is highest among Gen Z in both users and penetration, which is one of the few places where they outstrip millennials because millennials are just so massive that they usually just take the lead inherently.

China鈥檚 government has reportedly taken a 鈥渃ontrolling interest鈥� in gaming giant Tencent, per Windows Central. Beijing鈥檚 penchant for regulation and censorship could affect how Western companies deal with Tencent. Can China鈥檚 Big Tech turn things around? Beijing鈥檚 softening stance on China鈥檚 Big Tech companies is the beginning of a new agenda to kickstart its flagging economy.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

We forecast its US ad revenues will increase by 36% this year, to $6.83 billion, far outpacing the growth of its rivals. Some speakers advocated for brands to step away from TikTok.