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AR/VR continues to evolve as a tool for marketers and retailers to develop deeper consumer engagement. Long-term growth will be helped by AI integrations and demographic shifts. And while gaming is still the top use case, smart glasses are on the rise.

Consumers are turning to their TVs for holiday inspiration: 43% of connected TV (CTV) users say TV ads offer useful information on holiday shopping, and 72% would scan a QR code in a TV ad to make a purchase, according to a report from LG Ad Solutions.

I know in Canada, regulations are in the works and near completion to regulate sports betting advertising. Let me just read this. It's a bit of a mouthful. It's an act called the National Framework on Advertising for Sports Betting, and a big part of that is to protect minors from exposure to these ads and also to put it in the same class as alcohol and tobacco, which are very addictive. (15:24):.

Gaming studios that create content for Meta have laid off as much as half their staff after losing funding from Meta, per The Information. In July, Meta asked its Reality Labs hardware team, which includes Quest products and Ray-Ban Meta Smart Glasses, to cut spending by about 20% by 2026.

That feature surfaces relevant ads alongside organic search results when advertisers opt into it. TikTok doesn鈥檛 offer keyword targeting, but brands can select negative keywords to avoid showing up in searches they鈥檇 like to avoid. Last year, Instagram began testing ads in search results for English queries in some countries.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

Brands will find enhanced opportunities to target customers as Amazon鈥檚 retail media network (RMN) expands its offerings into social channels and connected TV (CTV) with shoppable ads. TV and social media were the top channels in which beauty ads drew audience attention, per an April 2024 CivicScience survey. The beauty path to purchase is becoming more complex.

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.

Regulators have been far more critical of Big Tech, mounting investigations and lawsuits that have big implications for advertisers. And as the largest players contend with new legal obligations abroad, advertisers may find themselves in unfamiliar territory navigating legal terms and frameworks. What is antitrust? Antitrust laws aim to preserve market competition and, by extension, consumer choice.

It鈥檚 still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars鈥攁nd at the moment, neither is completely ready for native ad formats.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

Other brands have embraced gaming platforms鈥攊n November 2023, e.l.f. Cosmetics launched its first experience on Roblox, something the brand said its 鈥渃ommunity has been asking for.鈥�. Some brands are creating standalone communities. These are typically more formalized communities that aren鈥檛 reliant on a specific platform.

The news: At Advertising Week New York, Justin Hochberg, founder of Virtual Brand Group, shared insights on marketing in virtual platforms like Roblox, explaining how his company helps brands develop strategies, build experiences, and operate in these spaces to transform relationships with younger generations.

They have invested a lot of money into video games and acquiring video game studios and building two of their own video game studios, and it's still basically widely inaccessible to the majority of Netflix subscribers who can only play these games on your phone. They're not yet on TVs or on the Netflix app and there is no bundled service.

We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that. Even social is shifting to CTV as well and in other connected places like the connected cars and things like this, so it'll continue to grow I believe so. Marcus Johnson:. What's the total amount of time per day?

Amazon Live hosts daily livestreams from brands and creators across categories including beauty, fashion, gaming, fitness, and electronics. Live commerce platform TalkShopLive enables brands, creators, and retailers like Walmart and Best Buy to go live anywhere and sell products during and after their shows.

There's some research here basically saying when it comes to ads, funny matters the most. This chart here showing that folks put ads that are funny at the top of their list of ideal ad experiences, according to a 2023 Publicis and Yahoo survey. That's ahead of ads that get to the point quickly, ads with a catchy jingle, ads that tell a story. Number one was make me laugh basically.

From gaming to streaming video and podcasts

In March, YouTube reported that more than 25% of YPP channels (which includes publishers and media companies) were earning ad revenues via Shorts, but that means about 75% were not. Eligible Shorts creators also receive only 45% of ad revenues, reducing earnings potential when compared with long-form YouTube鈥攁 situation compounded by the smaller number of Shorts advertisers and lower ad prices.

The effort to integrate AI stretches to every part of Disney鈥檚 business, from creative applications to its theme park business to its advertising unit. Reuters reports that the company is looking to build a 鈥渘ext-generation鈥� advertising stack built around AI. Open secret: It鈥檚 no secret that Disney is interested in AI.

Programmatic ads confront a climate reckoning. Programmatic ads alone contribute annual carbon emissions equivalent to 24 million gallons of gasoline, according to Scope3. Made-for-advertising (MFA) sites are big culprits. One of the easier ways to reduce carbon is to limit ad bids to premium sites. Blacklisting MFA sites is on the rise. Brand websites reduce and reuse.

Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.

Are we talking with ads? Bill Fisher (23:51):. Without ads. Jennifer Pearson (23:53):. Oh, it's without ads. Bill Fisher (23:54):. Without ads. Yeah. Speaker X (23:57):. [inaudible 00:23:57]. Bill Fisher (23:57):. Okay. Totting up the scores. Well done, Jenny. You did get off the mark. Jennifer Pearson (24:02):. Woo-hoo. Bill Fisher (24:04):.

The number one answer was that they enjoy screen adaptations of past media, like a book or a video game as it's adopted to a TV series or a movie. And even 56% of consumers said that they like it when brands and companies use their past logos or advertisements because it evokes feelings of nostalgia for there. So, there's a little tidbit for our marketing audience. Marcus Johnson:. Yeah, very nice.