蘑菇AV

Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.

Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.

Key takeaways: Berkshire鈥檚 marketing strategy has incorporated some unique perks that could be attractive to its  target market鈥�Gen Zers. But this strategy can鈥檛 come at the expense of other, older customers. On review site WalletHub, older customers have described some difficulties with  customer service supporting the new platform and online billpay.

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z鈥檚 preferences now as their spending power grows.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

The big picture: Weaker spending from Gen Z consumers, along with depressed consumer sentiment in China, is weighing heavily on demand. The number of customers in the market for personal luxury goods has contracted by 50 million over the past two years, as worsening economic conditions鈥攁nd brands鈥� persistent price hikes鈥攎ake it harder for shoppers to justify the expense.

How Gen Z shopping behaviors can influence retail media. How brands can grow digital grocery sales in 5 charts. How retailers can use discount, dollar store strategies to protect their grocery share.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.

Key stat: In the US, 71% of Gen Z adults say they are likely to make a purchase directly via Instagram, according to Jungle Scout. Just 40% of adults overall say the same, with the caveat that older generations are less likely to buy from social networks in general.

Google Shopping gets an AI upgrade: The redesigned platform features a personalized feed of products, reviews, and video shorts, along with a Deals page tailored to consumers鈥� preferences.

It also has high expectations for its recently launched Revolve Holiday Shop. The shop鈥檚 curated gift guides are anchored around thematic personas like 鈥淭he Cool Girl,鈥� 鈥淭he Beauty Obsessed,鈥� and 鈥淭he Host with the Most.鈥�.

Mall foot traffic is returning to pre-COVID-19 levels. In 2023, visits to indoor shopping malls were down 5.8% from 2019 levels, an improvement from the 15.3% decrease in 2021, per Placer.ai鈥檚 The Comeback of the Mall in 2024 report.