Ä¢¹½AV

Substack vies for video content: While video use on the platform is growing, Substack has a long way to go—and risks alienating its core base.

Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

TikTok has a target to increase gross merchandise value to $17.5 billion in 2024 by aggressively courting brands, sellers, and influencers. Shein and Temu have the most overlap with TikTok Shop customers. They are thus more vulnerable to its competition, according to data from Earnest Analytics, while Amazon and eBay are relatively more insulated.

Influencer and affiliate marketing are also valuable channels, though ROI can be harder to determine—an increasingly important metric during high-sales volume events like the Cyber Five. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Influencer marketers should be especially careful about using the technology. Authenticity has long been a key facet of influencer marketing, so creators and marketers alike need to ensure their genAI efforts don’t get in the way of that. Transparency and copyright are in flux. It’s not always easy for users to identify genAI content.

Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.

Despite the ubiquity of travel influencers on social media, the travel industry restrains itself when investing in social display ads. Click here to view our full forecast for US social network ad spending penetration by industry. By extension, travel leans away from mobile.

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.