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On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Tune in tomorrow for our re-Imagining Retail Show, hosted by Sarah Libo. If you want to ask us any questions in the meantime, you can of course email us@podcastemarketer.com. I hope to see all of you next month for another edition of Behind the Numbers Around the World. Until then, I'm going to go and hide. Give me a count of 10.

It's call Attention, seizing the retail media opportunity. The half-day virtual event kicks off with an exciting keynote from our principle analyst Andrew Lipsman on retail media's growth, featuring a very special guest from Walmart Connect.

Our retail briefings analyst, Rachel Wolf, the retail giant's first ever big spring sale ran March 20th to the 25th with deals on seasonally relevant items, think outdoor furniture and clothing. Prime users had access to exclusive promotions. Last year, former e-marketer analyst, Andrew Lipsman on our Reimagining Retail Show said this type of a spring sale from Amazon could happen in 2024, and it did.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analystaccess to find out how you can book interactive presentations on retail media networks, CPGs, and more.