蘑菇AV

Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.

First-party data makes personalization possible in the wake of signal loss from privacy restrictions, but taking full advantage of the opportunity requires overcoming a series of obstacles.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Walmart Connect's growth has been fueled by a surge in advertiser participation, including marketplace sellers. The company's strategy of leveraging its vast customer base and omnichannel capabilities allows advertisers to reach consumers more effectively.

Amazon customers are among the most content, with 94.8% of US marketplace buyers identifying as very satisfied or satisfied, according to our June 2024 鈥淯S Marketplaces Consumer鈥� survey. Amazon鈥檚 focus on customer service, convenience, and vast selection of products have heightened consumer expectations, our analyst Sky Canaves said, setting a high bar for other retailers.

Others are launching peer-to-peer marketplaces that enable people to buy and sell their products. Partnerships are helping brands scale at pace.

It is the fastest-growing retail marketplace we track, beating out eBay and Walmart. What it means: With 51.1 million unique US visitors in January 2024, the Temu app was one of a handful of retailers (alongside Amazon and Walmart) to land within the top 20 smartphone apps by user, according to Comscore.

The US Online Marketplace Shopper (Subscription required). US Ecommerce Forecast 2024 (Subscription required). Note: Data was provided to 蘑菇AV by Comscore.

But it does not include person-to-person transactions on platforms like Facebook Marketplace. Who are the key players? Social networks have shown the potential for shoppable media. Meta spent years figuring out the best way to integrate social commerce into its platforms. But TikTok Shop, which launched in the US in 2023, has emerged as the most prominent example of shoppable media in the country.

In a separate survey we ran earlier this year on marketplace shoppers, we also asked about Amazon, and you can really see that there's a skew towards higher income shoppers shopping more frequently on Amazon.

Facebook Marketplace is a prime example, as it鈥檚 where people go primarily to search directly for secondhand goods from other users. Marketplace is also a major reason why Facebook has a strong lead in social commerce and one of the few areas of the app where Gen Z spends time.

In-store is the most popular way to discover clothing brands and products. 3 challenges brands face with the growth of retail marketplaces. Note: Data was provided to 蘑菇AV by Comscore.

Our take: Disney is likely to find another favorable outcome in its clash with DirecTV, further diminishing pay TV鈥檚 standing in the complex video marketplace. Venu Sports has been shelved for now, but it鈥檚 potential launch could pose a significant threat to linear TV鈥檚 remaining crown jewel: live sports.