蘑菇AV

Looking ahead: India is hugely important for digital marketplaces as they try to gain an early advantage in the country鈥檚 nascent ecommerce market. But they will have to tread carefully going forward to avoid falling further afoul of regulators.

By connecting with people in your neighborhood, meeting them in Groups, or buying from Facebook Marketplace, you can foster relationships with real people, compared with more anonymous spaces such as Reddit. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

But it's also, they have a new CEO this year, and they have gone back to their basics of trying to make sure that each brand stands for something that is authentic to that original brand purpose and mission, and is differentiated from the very crowded marketplace right now. And they're doing some very cool things with partnerships, and limited assortment runs, and other sort of cool factor things.

Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.

First-party data makes personalization possible in the wake of signal loss from privacy restrictions, but taking full advantage of the opportunity requires overcoming a series of obstacles.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

With the holidays fast approaching, now is the time for retailers to refine their tactics and maximize their ROI in an increasingly crowded marketplace.

Facebook Marketplace is driving young people's Facebook adoption as well as groups, but Daniel in the piece was noting that Marketplace in particular, one of Facebook's most used features among young adults. March Social Commerce survey, 75% of Gen Z users had bought something on Facebook in the last 12 months. Millennials were in first, but they were only a few percentage points higher.

The prevalence of dupe culture is also making it harder for brands鈥攑articularly small, independent ones鈥攖o compete against marketplaces like Shein, Temu, and Amazon, where legions of sellers compete to offer the cheapest version of trending products.

Others are launching peer-to-peer marketplaces that enable people to buy and sell their products. Partnerships are helping brands scale at pace.

Walmart Connect's growth has been fueled by a surge in advertiser participation, including marketplace sellers. The company's strategy of leveraging its vast customer base and omnichannel capabilities allows advertisers to reach consumers more effectively.

Amazon customers are among the most content, with 94.8% of US marketplace buyers identifying as very satisfied or satisfied, according to our June 2024 鈥淯S Marketplaces Consumer鈥� survey. Amazon鈥檚 focus on customer service, convenience, and vast selection of products have heightened consumer expectations, our analyst Sky Canaves said, setting a high bar for other retailers.

It is the fastest-growing retail marketplace we track, beating out eBay and Walmart. What it means: With 51.1 million unique US visitors in January 2024, the Temu app was one of a handful of retailers (alongside Amazon and Walmart) to land within the top 20 smartphone apps by user, according to Comscore.