蘑菇AV

It then scans web pages or OTT video for optimal placement. GumGum can dynamically produce ads on contextually targeted ad placements, a service that Sephora and Honda have used. Identifying the right creator partners (medium impact, easy to implement). Why genAI? Ad targeting isn鈥檛 traditionally associated with influencer marketing.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent 蘑菇AV webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,鈥� our analyst Ross Bones explained the top trends in CTV viewership and ad spend.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

Healthcare and pharma marketers will continue to devote more of their ad spending budgets to digital media channels. Still, advertising strategies for traditional media will remain a priority, particularly compared with other industries.

Form factor is Gemini鈥檚 secret weapon: With Gemini landing across every Google touchpoint, it鈥檚 poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.

While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024鈥攕howing Apple鈥檚 broader ecosystem is carrying the weight of its content ambitions.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

Why CPMs are falling at Upfronts: Increased inventory and viewership is causing streamers to soften prices during the buying season.

How time spent with media, device ownership, and media adoption stack up in China.

How time spent with media, device ownership, and media adoption stacks up in Latin America.

How time spent with media, device ownership, and media adoption stacks up in Western Europe.

How time spent with media, device ownership, and media adoption stacks up in the United States.

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won鈥檛 happen overnight.

Get the correct answers to our Big Question quiz in the eMarketer Daily newsletter from Insider Intelligence.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.

US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.

CTV isn鈥檛 exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.

Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.

It is one of the most common digital activities in the world, but many of these viewers won鈥檛 yet be watching OTT video via familiar platforms like YouTube or formats like paid sub OTT streaming鈥攁lso known as subscription video-on-demand (SVOD). OTT video entertainment is mainstream and available almost everywhere, but billions of people still haven鈥檛 come onboard.

Netflix鈥檚 AI search test takes aim at content fatigue: By letting users search more intuitively, Netflix hopes to edge out rivals and helps viewers navigate its library.