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DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

That said, retail is starting to spend a bit more on display and video as retailers dive more into CTV and media streaming, pushing the search share of retail’s digital spending below 50%. Financial services and healthcare and pharma are pushing app downloads or their digital platforms as they seek to create an edge based on customer experience (CX) and expertise.

Advertisers could reassess streaming budgets as costs rise and ROI becomes harder to justify. While streaming reached a record 43.8% of total TV consumption in March, per Nielsen, the connected TV (CTV) ad market is facing new headwinds. High CPMs and economic uncertainty could prompt advertisers to pull back, especially on premium platforms like Max and Disney+.

Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

Like Charter Spectrum before it, DirecTV eventually struck a new agreement with Disney that gave its customers access to Disney+, a deal that is likely to cause pay TV customers to shift to the streaming service over time due to cheaper pricing. What’s next? The failure to merge puts Dish Network in a precarious position.