Max, Gadjo and listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Cint. I'm Marcus. Today, I'm joined by two folks. We start by introducing senior analyst on the connectivity and tech team. Based out of New York, it's Gadjo Sevilla. Gadjo Sevilla:. Hi, everybody. Marcus Johnson:. Hey, fella.
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| Apr 17, 2023
մǻ岹’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.
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| Jun 11, 2024
On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.
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| Oct 13, 2023
We'll see you tomorrow hopefully for the Behind the Numbers Daily, an eMarketer podcast.
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| Jun 9, 2023
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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| Apr 1, 2024
On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
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| Sep 29, 2023
That's exactly in line with the CPI, the Consumer Price Index, and ultimately, it means that consumers are not really being scared and I think it is going to take a while for our companies to realize that consumers aren't being scared unless of course they listen to this podcast, in which case they now know it. Sara Lebow:. Unless they listen to this podcast, yeah.
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| Feb 21, 2023
On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
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| Aug 28, 2023
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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| Nov 14, 2023
We'll hopefully see you tomorrow for the Behind the Numbers Weekly Listen, this e-marketer podcast made possible by Meltwater.
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| Mar 1, 2023
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
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| Apr 5, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
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| May 15, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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| Sep 25, 2024
We'll see you tomorrow, hopefully, for the Behind the Numbers Weekly Listen, eMarketer podcast made possible by Tinuiti. Congrats again to the Chiefs and any Chiefs fans out there. Philly fans, definitely hold your head up high. Heck of a game.
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| Feb 15, 2023
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
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| Sep 23, 2024
That's an eMarketer podcast made possible by Cint.
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| Mar 31, 2023
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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| May 9, 2024
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
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| Oct 19, 2023
On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
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| Feb 27, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
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| Nov 15, 2023
Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Meltwater. This is the Friday show that kind of got Knick's tickets. In today's show, is trouble at Amazon a sign of larger problems for big tech and retail? Max Willens:.
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| Mar 23, 2023
We'll see you tomorrow hopefully for the Behind the Numbers Weekly Listen, the eMarketer podcast made possible by Awin, that we will be recording downtown because goodbye from 11 Times Square.
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| Aug 17, 2023
We'll see you guys on Tuesday hopefully for the Behind the Numbers Daily and eMarketer podcast. Happy long weekends if you have Monday off. Victoria:. My sister's a funny savage. Marcus Johnson:. Brutal. Stephanie Taglianetti:. Oh yeah. No, that's hysterical. It was just like a nice pointed insult. Marcus Johnson:. Yeah. Victoria:.
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| Jun 15, 2023
Listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Meltwater. I'm Marcus. Today's fact, Albert Einstein failed his school entrance exam.
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| Mar 6, 2023
Thanks to everyone listening in to the Behind the Numbers Daily, an eMarketer podcast made possible by Awin. You can tune in tomorrow to hang out with the re-imagining retail crew. Sarah Libo will be speaking to principal analyst Jasmine Enberg and senior analyst Sky Canaves all about TikTok and shopping.
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| Aug 1, 2023