On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.
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| Oct 13, 2023
We'll see you tomorrow hopefully for the Behind the Numbers Daily, an eMarketer podcast.
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| Jun 9, 2023
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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| Apr 1, 2024
On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
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| Sep 29, 2023
That's exactly in line with the CPI, the Consumer Price Index, and ultimately, it means that consumers are not really being scared and I think it is going to take a while for our companies to realize that consumers aren't being scared unless of course they listen to this podcast, in which case they now know it. Sara Lebow:. Unless they listen to this podcast, yeah.
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| Feb 21, 2023
On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
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| Aug 28, 2023
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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| Nov 14, 2023
We'll hopefully see you tomorrow for the Behind the Numbers Weekly Listen, this e-marketer podcast made possible by Meltwater.
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| Mar 1, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
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| May 15, 2024
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
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| Apr 5, 2024
We'll see you tomorrow, hopefully, for the Behind the Numbers Weekly Listen, eMarketer podcast made possible by Tinuiti. Congrats again to the Chiefs and any Chiefs fans out there. Philly fans, definitely hold your head up high. Heck of a game.
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| Feb 15, 2023
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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| May 9, 2024
That's an eMarketer podcast made possible by Cint.
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| Mar 31, 2023
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
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| Oct 19, 2023
On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
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| Feb 27, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
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| Nov 15, 2023
Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Meltwater. This is the Friday show that kind of got Knick's tickets. In today's show, is trouble at Amazon a sign of larger problems for big tech and retail? Max Willens:.
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| Mar 23, 2023
We'll see you tomorrow hopefully for the Behind the Numbers Weekly Listen, the eMarketer podcast made possible by Awin, that we will be recording downtown because goodbye from 11 Times Square.
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| Aug 17, 2023
We'll see you guys on Tuesday hopefully for the Behind the Numbers Daily and eMarketer podcast. Happy long weekends if you have Monday off. Victoria:. My sister's a funny savage. Marcus Johnson:. Brutal. Stephanie Taglianetti:. Oh yeah. No, that's hysterical. It was just like a nice pointed insult. Marcus Johnson:. Yeah. Victoria:.
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| Jun 15, 2023
Listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Meltwater. I'm Marcus. Today's fact, Albert Einstein failed his school entrance exam.
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| Mar 6, 2023
Thanks to everyone listening in to the Behind the Numbers Daily, an eMarketer podcast made possible by Awin. You can tune in tomorrow to hang out with the re-imagining retail crew. Sarah Libo will be speaking to principal analyst Jasmine Enberg and senior analyst Sky Canaves all about TikTok and shopping.
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| Aug 1, 2023
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
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| Jun 25, 2024
A Behind the Numbers podcast from E-Marketer. Today is May 2nd. I'm Rob Rubin, GM of Financial Services and your host today. If you enjoy this podcast, please give us a five star rating and subscribe.
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| May 1, 2023
On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
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| Jan 4, 2024
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
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| Nov 2, 2023