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Walmart Marketplace is thriving: Black Friday and Cyber Monday were the two best-selling days on the platform, and those strong results are providing a boost to Walmart Fulfillment Services.

Millennials and Gen X trump it for Netflix and Amazon Prime Video usage, according to a July 2022 Censuswide survey of adults in Britain for Finder.com. But for every other platform covered in the survey, Gen Z comes out on top. Wherever you reach them, though, you need to grab their attention quickly.

So when added together, it's quite a lot, but it does leave some folks out in the cold pool, prime video, and YouTube and Tubi and Roku channel and Paramount Plus, et cetera. And so yeah, interesting to see how much these two bundles affect those players. Paul Verna (15:37):.

Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.

Walmart lags behind Amazon in total ecommerce sales, retail media ad dollars, and retail subscriptions. But there may be ways for it to minimize the gap in certain areas, namely search and AI capabilities.

Notably missing from the new streaming hub, called 鈥淧rimetime Channels,鈥� are Amazon Prime Video and Roku, as well as other major streamers that YouTube is in competition with. YouTube鈥檚 presence in the CTV space can鈥檛 be ignored as it steps further into the subscription content realm.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

This is to be expected given that sub OTT streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+ still mainly rely on subscriber fees and are only cautiously opening up to advertising. Among media that is entirely ad-reliant, radio is by far the worst off in terms of its relationship between time spent and ad revenues. Within digital audio, podcasts face the same discrepancy.

Walmart+ Week member participation rose thanks to popularity with wealthy shoppers: While Amazon鈥檚 Prime Day sale attracted twice as many participants, its lead is narrowing.

Walmart has the largest audience of any digital grocery platform. But our survey found that Amazon Fresh customers were more active and willing to try new products.

Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV鈥檚 inevitable eclipse of its linear counterpart.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

Until Google rolls out generative search to all users, most consumers won鈥檛 adopt the technology. That means AI isn鈥檛 driving search ad spending鈥攜et.

Amazon鈥檚 pricing and returns policies draw complaints from sellers: Merchants flag lost revenues, higher fees, and inadequate seller support as reasons for their discontent.

Amazon鈥檚 ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

Netflix may have had an optimistic start to the year, but it still faces a series of threats and opportunities abroad if it wants to maintain its worldwide dominance. Here鈥檚 an overview of what the company can expect to face.

Two weeks have passed since Amazon鈥檚 Big Spring Sale, but its success is unclear. Amazon鈥檚 first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

There's no necessarily perfect number but if you take the fact that even there's speculation that they're going to have an ad-supported tier for Prime Video, that's something that was reported on last week by the Wall Street Journal and by our own briefings team.

The etailer is offering signup bonuses on its cards and other incentives to ensure payments volume stays within the company.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

Francophones in Canada鈥檚 second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.

Amazon has media assets like Prime Video, Alexa is part of that. And then the Fire TV Omni, which is a voice activated TV that Amazon's promoting is sort of this point of integration for all of these things. So what I've said is that Amazon's new flywheel of media ads and commerce spins on the fulcrum of Prime membership.