It's the same amount that advertisers spend on out-of-home ads, and it's a shade behind the amount of ad dollars being spent on radio. Yory Wurmser (17:03):. That's true. And the other thing is that most of those dollars are going for game-to-game ads, so ads for other games. And I think what this will do is bring in more brand dollars. Marcus Johnson (17:12):. Great point. Yeah, great point. I'm in.
That was huge, particularly when the data that I've seen shows that the more Spanish-speaking side of the population tends to default to traditional radio. So when we talk about podcasts, it's going to be more of the English-speaking population. And we've also seen that the English-speaking population tends to be higher in income, making an average of about $75,000 in 2022.
They already allow advertisers to buy placements all over the Walmart store, and then they're expanding into other areas like offering radio spots. So Walmart's just doing a lot of stuff to connect the dots, and they're doing it in a way that to what we were talking about a few moments ago, aligns with their brand. Sara Lebow:.
On today's podcast episode, we discuss the numbers that summed up this year鈥檚 record breaking WNBA season the most, how TV鈥檚 biggest attraction (the NFL) is getting on, how a new 鈥渃lick to cancel鈥� rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.