蘑菇AV

The news: Google search ads are being displayed on a wide array of non-Google websites, including some hosting pornography and pirated material, research from industry activist Adalytics has uncovered. These sites include entities in countries under US sanctions, notably Iran and Russia.

More mature RMNs are more likely to have easy-to-use self-serve capabilities, a variety of ad formats, and high search ad relevance鈥攂ut they may also have heavier ad loads. Newer RMNs must first reach parity on table stakes offerings, and then look for opportunities to beat the competition. Search ad relevance is a massive untapped opportunity because few RMNs do it exceptionally well.

That鈥檚 Google鈥檚 argument: It dominates the search ad business because its product is just that good. But Mitchell-Wolf is less than convinced. 鈥淭he obvious question is, why would Google pay so much money for default status if consumers would pick its product regardless?鈥�. What are the potential outcomes?

A May LocalIQ survey found that search ad costs increased 25% year over year to an average of $66.69 in 19 of 23 tracked industries. Conversion rates increased for just 12 of 23 industries and averaged 6.96%.

Apple is expanding its offerings beyond search ads in the App Store. Apple ads will reach $8.92 billion in revenues globally in 2023, according to our estimates.

Amazon accounts for about four times Microsoft鈥檚 US search ad revenue share, according to our forecast. We project Microsoft will lose share as Amazon gains, though it should be noted these numbers are from October 2022, before Microsoft announced its new AI-powered Bing.

Last year, retail media made up 26.9% of all US search advertising. In 2027, it鈥檒l make up around 38.8%. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

Then if you're testing social search ads, again, please, you need to be flexible and set realistic expectations. Right now, the search ads on social platforms are pretty undeveloped. The measurement tools are pretty basic. There's really little to no ability to bid on keywords, which is kind of a basic function of search advertising.

When users want to learn how to decorate a living room, apply a current makeup technique, or find a hotel in a travel destination, social search ads can help them learn something new鈥攁nd learn about a brand. Make organic social content searchable. 

Meta and TikTok will venture into search ads. Nearly 40% of US users ages 18 to 24 now start their searches on Instagram and TikTok, per Google internal research. As Meta prepares to turn Marketplace into a revenue stream, search ads are a logical next step. TikTok will confirm it is launching fulfillment centers.

A boost in spending: Amazon鈥檚 US ecommerce channel search ad revenues will total $23.95 billion this year, up 16.2% from last year, according to our forecast. And much of that growth is powered by Prime Day. 鈥淎ny time you get sellers concentrating their efforts around an event, they are going to level up what they are doing from what they鈥檝e done in the past,鈥� said Lipsman.

Amazon has the resources, organizational culture, and head start in retail media to reap the benefits of search ad relevance. What can other retailers do to close the gap?

Performance Max AI is now available for Google鈥檚 Dynamic Search Ads and Display Ads features. Google Ads introduced its latest API, with more access to its top Search ad spot and more insights for bidding costs. Google opened its new Demand Gen campaigns in beta, which will replace Discovery ads.

A return to profitability in the travel sector has allowed airlines, hotels, cruise lines, etc., to reinvest in advertising and brand messaging around promotions, loyalty programs, and lower-funnel targeted keyword search ads. Travel stands out from other industries in its sustained spending growth.

The testimony could help the DOJ strengthen its claim that Google鈥檚 search ad dominance allows it to raise prices with little consequence鈥攐ne of the chief complaints against the company. The ad world reacts: Google has lost some goodwill with advertisers in recent months after a series of scandals involving low quality video ad placements and ad trackers on children鈥檚 content.

By providing tools to generate and enhance creative assets, as well as new offsite retail media capabilities in Search Ads 360 (SA360), Google is empowering retailers and brands to collaborate more effectively and drive sales growth. Key benefits of Google鈥檚 solutions include:. Unparalleled scale.

TikTok flips the switch on search ads. 蘑菇AV 17 months after it first began testing search ads, TikTok announced in late August that advertisers could decide whether their ads appear in the platform鈥檚 search results; by default, new ad campaigns will be eligible to appear there. It鈥檚 time to act now.

So yes, Google is facing core challenges from all sides, including search, ad tech, and video. But a lot of decline comes from normalization after monster growth. If Google wants to impress again, the company needs to improve its generative AI, stay ahead on video, and keep advertisers happy in a post-cookie world. Listen to the full episode.

At the same time, search advertising is closer tied to performance budgets鈥攎eaning many companies aren鈥檛 lowering their Google spending all that much. 鈥淪nap鈥檚 strong association with AR has made it especially difficult to navigate the headwinds,鈥� said Insider Intelligence principal analyst Jasmine Enberg.

Uber is getting video ads in all its apps, running after customers place orders, within search ads, and during rides, as part of Uber鈥檚 moves to grow its retail media network. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Redmond has long trailed Mountain View in search ad revenues: Microsoft鈥檚 share in the US has languished just above 5%, and our latest forecast drops it below that mark in 2024. If their partnership with OpenAI creates an opening to disrupt Google鈥檚 lead, they鈥檒l have a great deal to gain.

ChatGPT and AI search engines like Perplexity present a challenge for Google, and as a result could transform search advertising. At the same time, Gen Z prefers searching on social media sites like TikTok, rather than on search engines, according to 2023 GWI data. Google is losing share of total US search ad spend, which will fall below 50% next year, per our March 2024 forecast.

An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

Rembrand touts 鈥楢诲奥辞谤诲蝉 for product placement鈥�: Advertisers can incorporate their products into creator videos digitally by using Rembrand鈥檚 Generative Fusion tool, founder Omar Tawakol explained, likening the product to Google鈥檚 groundbreaking native advertising tool. Pro and con: VidCon attendees had mixed feelings about AI: . GenAI is a benefit.