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The brand is on track to earn $200 million in annual sales this year and has already seen interest from PepsiCo and The Coca-Cola Co., according to founder and CEO Ben Goodwin, per CNBC. Olipop comes in a variety of flavors, ranging from watermelon lime to classic root beer.

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By branding streams as events and working with communities that already exist, Walmart was able to transform something that could have been a simple ad into an experience and push shoppers closer to the point of sale. 2. Boost the exclusivity factor for luxury.

As affiliate marketing continues to spread into new spending areas, a particularly fertile area is emerging in post-sale surfaces. Why does affiliate marketing matter to the media ecosystem? Affiliate marketing is the canary in some of media鈥檚 richest coal mines.

DOOH remains a small portion of overall OOH inventory, but it generates more than a third of sales revenues鈥攁nd that share will grow. Its flexibility, dynamic creative, and increasing integration within the programmatic ecosystem is driving growth. Programmatic DOOH will surpass a quarter of DOOH ad spending for the first time this year.

Obviously, we've got a slightly older population, and we have seen that TikTok and social commerce... It's social commerce, in general, it's not just buying on TikTok. It's more popular among Gen Z. Gen Z are much more open to things like livestream, live commerce. I think, as well, there are certain things in the UK.

Brands that want to protect or grow their share of sales need to make sure they鈥檙e covering all of those bases. 2. Price isn鈥檛 everything for Gen Z beauty shoppers. The key stat: US Gen Z beauty shoppers are less price-driven than the total population, per a May 2023 survey by YouGov. Gen Zers are drawn to samples, innovation, and sustainability.

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This model shifts the emphasis from conventional affiliate channels to more personal, recommendation-based advertising that feels less like a sales pitch. As creators turn into 鈥渟avvy performance marketers,鈥� as Weiss puts it, brands can leverage this shift to access targeted, loyal audiences.

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Just looking at it from the social commerce side, which shoppable media falls into in many cases, we're seeing continued growth. We're seeing 19% growth in sales per buyer. So it's not just that the number of buyers are going up or that sales are going up. It's that we're seeing [inaudible 00:16:17] for each buyer as well. Marcus Johnson:. Okay, okay. That's a great point. All right. Very nice, gents.

And the number one goal they had was growing their audience above anything else, above sales or whatever. And yes, they want to drive sales, but they need to grow their audience because what's going on in social, it's hard to keep an audience because it's becoming linear, almost like linear TV. So that in mind, we asked them who's now working with creators?

Ulta and Sephora both held spring sales events in April. Which of the following is the top category that consumers were planning to purchase during those sales? Is it skin care, hair care, fragrance or makeup? Zak Stambor:. I'll go skin care. Sky Canaves:. Oh, I'll have to pick something else. I'll say fragrance. Sara Lebow:. You can pick skin care because it's the right answer. Sky Canaves:.

To further enhance your D2C business鈥檚 ability to increase sales and adapt to market challenges, read the latest article on Shoplazza鈥檚 blog, 鈥淧roduct Launch Strategy: Build Yours Today to Skyrocket 厂补濒别蝉.鈥� This article offers valuable insights and tips to stay ahead in the ever-evolving world of ecommerce.

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If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Shein鈥檚 growth has slowed dramatically鈥攊ts US sales shrank in H2 2022, according to Q2 2023 data from Earnest Analytics鈥� (formerly Earnest Research) Earnest Dash platform. Newer brands like Cider, Cupshe, Zaful, and ByteDance-owned If Yooou have followed Shein鈥檚 playbook to steal market share.

Last year, TikTok Shop sales in the US exceeded $100 million on Black Friday, per the company. There鈥檚 a growing divide between smaller social networks. The gap in CPMs between Snapchat and other social networks continues to widen. Even though Snapchat鈥檚 CPMs grew YoY last year and in 2025鈥攁 trend we expect to continue into 2026鈥攊t hasn鈥檛 kept pace with larger counterparts.

The biggest finfluencers also have revenue streams from e-learning courses, book sales, and speaking engagements. Why are people listening to them? The rise of finfluencers is symptomatic of other problems the financial services industry faces.

I mean, it has this really unique blend of technology, of media, of community that really has been kind of the way that it's been able to drive sales, and we haven't really, that would be really difficult for any platform to replicate.

Go further: Learn more about Social Commerce and the Path to Purchase.

Toy sales growth can be attributed to kids鈥� shifting interests, the influence of online platforms, and expanding into older audiences. In our recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode, we dive into trends impacting toy retail sales and how marketers can reach new consumers.