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Paramount+鈥檚 emphasis on diverse content offerings, including major sports events and hit originals like 鈥淢ayor of Kingstown鈥� and 鈥淭ulsa Kings,鈥� supports its strategy of giving itself a reason for existing within the streaming market. That said, it鈥檚 hard to imagine there won鈥檛 be further consolidation in the streaming market. Even Warner Bros.

The search functionality offers live updates on sports scores, stock prices, news, and weather by pulling data from real-time web sources and partnerships. Users can engage in conversational, follow-up questions, transforming traditional search experiences.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

The growth can primarily be attributed to the Summer Olympics and start of the NFL season, which drew significant ad spending and emphasized the increasing importance of sports for big-ticket advertisers. In August, automotive TV outlays rose 6.1% year over year.

Coca-Cola takes on Olipop, Poppi: The company is getting in on the 鈥渂etter for you鈥� trend with Simply Pop, a high-fiber, low-sugar prebiotic soda.

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies鈥� top ad spenders.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

Yeah, so if you look at the subscription games that YouTube TV for example made when it got Sunday Ticket, you'd see that consumers really base their digital video decisions, especially subscription decisions around sports content. Marcus Johnson (08:28):. Yep. Daniel Konstantinovic (08:28):.

And sports-centric Fubo TV, the largest digital pay TV provider we have not yet broken out, faces a potentially existential threat from the live sports streaming behemoth coming soon from Disney, Warner Bros. Discovery, and FOX. We plan to forecast Fubo TV viewership soon. Behind the Numbers.

Digital execution鈥攎ainly digital billboards added to live sports content鈥攊s also helping TV maintain its strong revenue position. TV ad spending will decline in the coming years. We expect TV to decline starting next year, with an average drop of 1.0% annually between 2025 and 2028. The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK.

Lululemon athletica, Nike, adidas, and The North Face were among the 12 top sports brands to record over RMB 100 million ($14.1 million) in sales in the first hour, helped by strong demand for health- and wellness-related products. Other categories that performed well included pet products, toys, and apparel.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

These include arts and culture events, sports games, and events surrounding animals and wildlife, according to MERGE data. 2. Gen Z brand founders are also creators. As brands act more like people, people are also acting more like brands, Ahmed said.

Amazon鈥檚 shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

Penetration continues to rise in the maturing restaurant and retail verticals, while emerging verticals like sports and entertainment are also contributing. Software POS (softPOS)鈥攁 subset of mPOS鈥攊s booming. Globally, these points-of-sale will number 61 million by 2028, a 683% jump from 2023, per Juniper Research.

Netflix鈥檚 ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.

It鈥檚 also live programming that happens on a regular basis, such as news talk shows or local sports teams. And there are three elements that set them apart. First, it鈥檚 current and happens in real time. Sports fans say the top reason they watch live content is because it happens in real time, according to an April 2024 survey by Kantar. Second, it鈥檚 engaging.

Our take: As Netflix pours significant spending into new sports offerings, investing hundreds of millions of dollars into long-term gaming projects could be too risky, especially when competing with devoted large-scale game publishers.

AI personalization in audio can drive conversions: The wide range of news, sports, and talk shows鈥攁s well as the large number of podcasts鈥攑resents a platform for innovative audio advertising. Employing AI to gain insights on user listening habits and topic preferences can help brands customize ads creatively to achieve greater relevance. Some companies are already reaping rewards.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

One women's sports is kind of waiting for media coverage to catch up 15% of sports media coverage dedicated to women's sports when women's events comprise 50% of all sports competitions in America. So 15% of coverage, 50% of sports as according to wasserman's women focused practice the collective.