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One of the Super Bowl鈥檚 greatest strengths is bringing people together, whether they love the sport or just love any opportunity to eat chips and dip. During the Philadelphia Eagles鈥� playoff run, Philly-based deli meat company Dietz & Watson handed out free 鈥淏ird Dogs鈥� (beef franks served on green-colored buns, served with diced hot peppers, provolone, and crunchy onions) all over the city.

Eurovision is one of the world鈥檚 few non-sporting events that unites millions of people. Brands can incorporate popular artists鈥� songs into marketing collateral to deliver authentic experiences, build awareness, and drive sales all at the same time. Enlist singers as influencers and brand ambassadors beyond the competition.

So pretty much all sports, particularly football, taking the top spots in terms of viewership. So, Paul, 113 million folks watched Super Bowl across TV and digital, as you mentioned, but where people are watching is changing. Do we have any numbers to try to tell that story? Paul Verna:.

As Brad Adgate of Forbes reminds us, sports in general, and the NFL in particular dominated TV viewing in 2022. Sports accounted for 94 of the 100 most watched telecasts according to Nielsen. The NFL alone accounted for a record 82 out of 100 telecasts, up from 75 the year before. Mr.

The company has dipped its toes into live sports by securing the rights to "WWE Raw" and tennis, golf, and boxing exhibitions, all of which create lucrative sponsorship opportunities for Netflix to sell. Click here to view our full forecast for Netflix ad revenues. Its ad tier boosts its average revenue per user (ARPU).

Jeremy, it could be a question too, there's only one city in America where all its major sports teams in the city share the same color palette. Jeremy Goldman:. I'm not going to get this. This is hard. Marcus Johnson:. It is hard, yeah. Jeremy Goldman:. Oh my God. Am I going to feel stupid? Marcus Johnson:. No. Maybe. Jeremy Goldman:. I was going to say Detroit. Is it Detroit? Marcus Johnson:. Oh no!

We explore best practices for optimizing acquisition costs.

Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we鈥檝e kept watch on the teasers. This year鈥檚 Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers鈥� big night, here are five trends we鈥檙e watching.

Digital realty company Opendoor plans to sell a house live during its Super Bowl ad slots on Sunday. It鈥檚 an ambitious campaign that required the help of Mischief, the creative agency behind last year鈥檚 viral Tubi Super Bowl ad. Sunday鈥檚 ads consist of two 30-second spots, one teasing a house listing on Opendoor鈥檚 site and the other showing the results of the sale鈥攍ive.

At an estimated $7 million for 30 seconds of airtime this year, Super Bowl ads were by far the priciest ad inventory anywhere.

Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.

Super Bowl ads pack stars and influencers: It鈥檚 a strategic blend aiming to charm Gen Z and boost brands beyond TV.

鈥淒isrupt, make noise, get people talking about Tubi the next day.鈥� That was the goal for the campaign, said Greg Hahn, co-founder and chief creative officer of Mischief, the agency behind Tubi鈥檚 鈥渋nterface interruption鈥� and 鈥渞abbit hole鈥�-themed Super Bowl ads. We talked to Hahn about Tubi and Mischief鈥檚 advertising approach.

This year鈥檚 Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others鈥攏ot just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over

41.2% of virtual multichannel video programming distributor (vMVPD) viewers watch on YouTube TV, making it the most popular service of its kind.

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify鈥檚 app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�