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Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

So they could all be a theoretically hybrid offering, but the one on the high end is very human and gives you tickets to sporting events. It's still that high touch. Jacob Bourne (16:50):. My final prediction on these two particular questions is I think in the near term, it's going to close the wealth gap and then long term, once we get these super high powerful models, it's going to-.

Walmart鈥檚 $2.3 billion Vizio acquisition will give brands new ways to reach consumers and boost product discovery, while Amazon is reaping the rewards from the launch of Prime Video鈥檚 ad-supported tier and its investments in live sports. Other retailers looking to get in on the CTV boom include Albertsons and Instacart. Overall, we expect off-site RMN ad spending to grow 42.1% YoY in 2025.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

Our take: Amazon's achievement with the Thursday Night Football opener shows the increasing importance and potential of streaming platforms in sports broadcasting. Their ability to tap into younger audiences presents a unique value proposition for leagues and advertisers.

Sports-betting companies like DraftKings will also advertise. If last year鈥檚 Super Bowl ad spending was defined by the crypto world, this year it鈥檚 the alcohol industry鈥檚 turn. Budweiser gave up its position as the exclusive alcohol advertiser of the event, allowing brands like Heineken, Miller, and others to swoop in.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

It鈥檚 working with NBCUniversal to bring hyperspecific shoppable advertising to sports livestreams on Peacock. Walmart and NBCU teamed up again for shoppable ads during Thanksgiving Day NFL games.

Lululemon is now the third-largest foreign sports apparel player in the region, behind Nike and adidas, per Morgan Stanley.

The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery 鈥淪hop Like a Billionaire鈥� tagline several times on Fox during and after the broadcast of the big game. Here鈥檚 what you need to know.

On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here鈥檚 how some of the biggest brand mascots are building buzz.

Temu鈥檚 number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.

For instance, a hotel chain may run ads encouraging employees to book its rooms for corporate travel, or a sports league selling suites may target executives in a particular city. Marketers view it as brand-safe. That could work in its favor in what鈥檚 sure to be a contentious election year.

Paramount鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.

Digital audio consumption continues to grow in the US. Younger audiences are leading the way, adopting platforms like Spotify and audio content like podcasts.

If you think of sports television, Abercrombie decides because of Taylor Swift, who's sort of a creator, let's do a line of women's NFL wear because everybody on social media is following her and everything going on there. And then they come to us and they're like, "Hey, how could you help us here?"