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Meta rolls out paid verification subscription in the US: Meta Verified has perks that could appeal to creators, but regular users aren鈥檛 likely to pay.

A standalone app will ideally allow Meta to achieve Zuckerberg鈥檚 goal of being the leading AI service. Where Meta AI stands:.

Streaming and pay TV service memberships could be affected by the rule. While streaming services typically offer more straightforward cancellation methods than other industries and services, pay TV services like DirecTV often require customers to call a phone number鈥攁 method that click-to-cancel would prohibit.

Viewers have a wide variety of services to choose from for long-form content. In addition to linear TV, sizable audiences tune in to AVOD and subscription VOD (SVOD) platforms, also known as OTT services. Device choice is also increasing, which is reflected by the growing number of CTVs in the home and their use via smartphones.

Streaming subscription and licensing revenues also climbed 10%, suggesting growing demand for streaming service ViX. Political ad beneficiary: The contentious US presidential election has seen both major candidates fighting to win the crucial Hispanic community, making TelevisaUnivision鈥檚 media properties valuable channels for reaching voters.

But Spotify is still primarily an audio service, and it will have to use this onboarding period to forge relationships that convince advertisers to spend on its platform. As the leading audio streaming service, Spotify boasts more than 246 million premium subscribers鈥攁ll users who don鈥檛 see ads. But its monthly active ad-supported users outnumber premium users by nearly 150 million.

The flow of data and features that APIs enable will allow banks to pull in external providers鈥� services to their own apps鈥攐r embed their services into other providers鈥� properties. This freedom of access means that banks may not be consumers鈥� default financial hub.

US consumers are flocking to low-cost plans with some amount of advertising.In 2022, increases were especially pronounced among ad-supported video on-demand (AVOD) services.

Ad-supported video-on-demand (AVOD) services will gain more than triple the US viewers that subscription OTT video will this year, per our forecast. AVOD will add 13.3 million viewers, including 4.3 million from free premium platforms, for a total of 157.1 million. Meanwhile, subscription OTT services will gain 4.3 million viewers to reach 222.2 million.

鈥淚t could be offering a discount or a free trial for a streaming service - something that鈥檚 like a thank you to the customer making the purchase.鈥�. 4. In-store media will start to take shape. While less than 1% of total retail media spend in the US, in-store retail media is growing fast, increasing 46.5% YoY in 2025, per our forecast.

Netflix will remain on top despite a shaky 2023. Estimates for Hulu and the other sub OTT services were not affected by the writers strike.TikTok and YouTube are in a close fight for short- and medium-length video viewing time.

Zooming out: TikTok recently shuttered its TikTok Music service to focus on streaming service integrations. Spotify has attempted to capitalize on that move by adding podcast comments to boost engagement. It also removed hosting requirements for video podcasters to better position the platform to compete with YouTube and TikTok for independent creators.

We forecast that US digital audio services ad spending will reach $7.55 billion this year; Dentsu forecasts $36.4 billion in worldwide audio ad spending in 2025. What鈥檚 next? There are several paths Spotify can take to grow its ad business, but it has to strike a careful balance to reduce the threat to its subscription revenues.

Most video streaming services, such as Hulu and Netflix, are very difficult to watch on the mobile web. As ad-supported OTT continues to grow, this will contribute to the rapid increase in mobile video advertising. Social platforms also continue to push video advertising. Social platforms will sell $43.03 billion in native video ads in 2024, with virtually all of it on mobile.

Instead, getting existing games in front of more TV users and expanding its catalog of small IP-based games could help Netflix compete with other streaming services for users.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

Many in digital advertising, including the Interactive Advertising Bureau, have begun to use connected TV (CTV) as an umbrella term to include content delivered via CTV devices or OTT services.

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.

Netflix鈥檚 ability to innovate beyond its core streaming service will be critical to maintaining its dominance as competition heats up.