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As streaming competitors like FuboTV, Paramount+, YouTube TV, Disney+, and others are hiking prices, Peacock is lunging in the other direction. Over the past few weeks, the streaming service owned by NBCUniversal has been offering consumers the chance to buy a year of Peacock access for 20 bucks. Today might be your last opportunity to actually get that deal. That's basically a buck 50 a month.

The feature will be available to Walmart Luminate Charter subscribers before the end of the year, in time to capture 2024 holiday sales data. 2. Temu. Temu鈥檚 newly opened US warehouses are helping it ship faster, allowing it to better compete with other major ecommerce players with local fulfillment centers such as Shein and Amazon.

She notes that a recent Samba TV study identified TikTok as a more effective tool for streaming platforms than traditional TV in engaging new audiences. Miss Emmy Liederman explains that viewers who tuned in after exposure to a streaming platform's ad on TikTok logged an average watch time of 86 minutes.

Mitchell says finfluencers can provide demographic information about their followers, viewers, and subscribers. She also said that talent agencies could be a first stop for FIs that haven鈥檛 set up a finfluencer partnership before. The agency can help FIs find the right partner to help them meet goals and stay within budget.

So I think that satisfied the worry from regulators that Microsoft would control the game streaming platform in Europe. So that helped them close the deal, I think. Daniel Konstantinovic:. Yeah, I'll just add that it was specifically cloud gaming that the CMA took issue with in this deal, which is just basically streaming games the same way you stream shows from Netflix.

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.

Assuming that Twitter Blue had 290,000 subscribers in February, as estimated by The Information, that means less than 1% of Twitter users are paid subscribers. Many previously verified organizations and users have said they won鈥檛 pay for a blue check mark now that it represents clout and support of Musk, rather than credibility. To see the full forecast, click here.

YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket. YouTube users cry foul after ad blockers ban and Premium price hike. Lessons from YouTube in how generative AI is changing the creator economy.

Amazon Prime Video launched its ad tier in January and defaulted all of its subscribers into that tier, contributing to CTV鈥檚 overall growth. 鈥淲e saw what happened when Disney and Netflix launched ad tiers, and Amazon鈥檚 entry into that world is having a much bigger impact, dollar-wise,鈥� said our analyst Paul Verna.

Retail media networks and paid subscribers can be lucrative revenue streams for retailers, but delivery partnerships may cannibalize these opportunities. This is another reason why retailers should integrate same-day delivery partnerships into their owned and operated websites and apps. Retailers that control the shopping experience also control customer data, which is crucial for retail media.

On today鈥檚 podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney鈥檚 streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

Join over 100,000 subscribers that have access to thousands of forecasts, charts, and insights around key topics, like Amazon Prime Day 2023, marketplace growth, direct selling strategies for CPG brands, and the impact of TikTok Shop, all developed and derived from a rigorous and proprietary methodology you can count on.

He points out that there's some antennae research showing that about a quarter of us subscribers that's 29 million people, so a lot of people, quarter of people have canceled three plus streaming services in the past two years. A stark contrast to the days of cable.

So in order to watch Prime video, you have to be logged into Amazon, which means you're a Prime subscriber, which means that your credit card and all your personal information and all of your data is already built into the video platform.

However, Peacock is struggling: The company posted strong revenues but lost 500,000 subscribers in Q2. Our take: Netflix, NBCU, YouTube, and Disney have more or less secured their places as the dominant media distributors, but shakeups in the coming months could affect which of those titans remains on top.

They have such a large subscriber base for Amazon Prime, but not necessarily as many people are looking to Amazon for digital grocery.

The audio streaming Giant recently told us that it was in good shape. It is approaching the 600 million users mark, continues to make enough money to turn a profit. But what did Spotify just offer British and Australian and next year American premium subscribers? Was it 10% off merch bought through Spotify's platform? Was it 20% off its new higher quality audio tier?

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

Pro subscribers can head to emarketer.com and search for health trends to watch in 2025. Link is in the show notes. But thank you gents so much for being here and talking me through the DC movement and costs rising even higher than they already are. It's fascinating stuff. Thank you first to Rajiv. Rajiv Leventhal (27:53):. Yeah, thanks Marcus.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

Join more than a hundred thousand subscribers and learn what Insider Intelligence can do for you. Hello, listeners. Today is Wednesday, October 11th. Welcome to Behind the Numbers: Reimagining Retail, an e-Marketer podcast. This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. Today's episode topic is Amazon Fresh.

So there was a point made, streaming viewers are generally accepting of ads, but just a third of CTV ads draw two or more seconds of active eyes on the screen attention, just about a third of CTV ads draw two or more seconds of active eyes on the screen attention.

Join more than 100,000 subscribers and learn what Insider Intelligence can do for you. Hello, listeners. Today is Wednesday, June 28th. Welcome to Behind the Numbers: Reimagining Retail, an eMarketer Podcast. This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. Today's episode topic is digital marketplaces. Let's meet today's guests.

So it is a different climate, but that doesn't discount the possibility of an influx of time span or a growth in time span or a temporary spike, and potentially some outlets gaining subscribers.