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At first, only paying subscribers will be able to search. But once free users have access, referral traffic could jump again. Perplexity, which lacks a Big Tech partnership, faces funding challenges that will make it hard to compete in the long term. And it鈥檚 unclear whether its new ad strategy of showing sponsored 鈥淩elated Questions鈥� to users following generated answers will be effective.

Yaccarino will have to spend some of her time working to boost subscriber numbers: There are roughly 640,000 paying subscribers, according to the latest estimate by researcher and developer Travis Brown, giving Twitter Blue an annual run rate between $60 million and $85 million. Bring video to the forefront.

In Poland, traditional cable TV represents 33.2% of total TV viewing time, while streaming represents just 8.2%, according to Nielsen data. In the US, streaming commands a 38.3% share of TV viewing time, while cable comes in at 28.1%. April 17, 2025. Which generation are the most frequent users of voice assistants? A) Gen Z B) Millennials C) Gen X D) Baby boomers.

Venu was blocked by a court injunction in response to Fubo鈥檚 lawsuit in August, preventing its debut ahead of the 2024-2025 NFL season and causing it to miss a crucial window to gain potential subscribers. The presiding judge said she expects the trial to last three to four weeks, potentially pushing Venu鈥檚 launch to the middle of the NFL season鈥攊f it is able to launch at all.

But now we're also seeing them strike deals with premium streaming services like Netflix or Amazon Prime Video, and it's going to be very, very hard for these top name creators to resist those kinds of deals.

When digital pay TV subscriber growth eventually turns negative, some providers will exit the market, while others will seek consolidation through mergers and acquisitions. DoorDash and Uber Eats are cashing in with groceries. The top two restaurant delivery services in the US may one day be known mainly for groceries.

On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

In contrast, Walmart+, DoorDash DashPass, and Instacart+ are popular primarily among consumers ages 18 to 34 and male subscribers, likely owing to convenience, affordability, and availability. Instagram, Facebook, TikTok, and YouTube are the most popular social channels for purchases among users ages 18 to 34.

Instead, fashion creators are using Substack to offer advice and recommendations, acquiring hundreds (or thousands) of subscribers who want to hear about what they鈥檙e currently wearing or what trends they think are on their way in (or out). Consumers are paying attention.

Snapchat+ now has 3 million subscribers, 1 million of whom signed up since January 31. My AI launched to Snapchat+ subscribers on February 27, and Snap said those users now send roughly 2 million chat messages per day. Non-subscribers will have fewer generative AI features.

While anyone can access invitations and RSVP to them, only subscribers to iCloud+ can create invites. In a release, Apple said the app "helps users create custom invitations to gather friends and family for any occasion.". The big picture: There has been a general post-pandemic push for more in-person social and work-related events, particularly from Gen Z.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.

One is really strong growth among video, and that's digital video advertising that's driven by growth in CTV and over the top streaming services that are adding at a pretty high clip advertising. So most recent is Amazon Prime video. They added advertising, but most of these formerly subscription services are adding advertising.

Primary care doctors are switching from cable to streaming TV services, per a May 2023 survey from Roku. Those doctors are two times more likely than physician cable subscribers to restrict in-office visits from pharma reps. They鈥檙e also less aware of pharma brands than are doctors who watch linear TV. Mobile ad spending will dominate, but barely.

Snapchat announced that its subscription tier, Snapchat+, which gives customers early access to new features and functionality, has more than 4 million subscribers, each paying $3.99 per month. But that still lags the $350 million run rate Snap had targeted for 2023. The answer has been brought to you by My AI.

Over 60% of Disney+ subscribers reportedly do not have children at home, per company data. This suggests that while Disney+ is appealing, it may not be a go-to platform for kids. The company鈥檚 traditional strength鈥攍ong-form content鈥攊s at odds with the current preferences of its youngest audience, who favor quick, engaging videos.

The company came out of 2022 with over 1 million subscribers鈥攁n 88% YoY increase. Hims & Hers reported adjusted EBITDA profitability of $3.9 million in the quarter鈥攁 first for the company. What鈥檚 driving the growth? Company execs attributed Hims & Hers鈥� impressive progress to brand awareness and customer loyalty.

It tells you where it's streaming for free, where it's streaming to rent, where it's streaming to buy. And I think that'd be great if you could put in Lakers or Mets or whoever and Chiefs, and it just was like, "Okay, these are the streaming services you're going to need to get to be able to watch all the home games or the away games, both." Because people are cutting the cord.

Meanwhile, many of YouTube鈥檚 highest-subscribed channels create kid-friendly content, including MrBeast (312 million) and Cocomelon (181 million subscribers), creating a positive environment for ad recall. More than half (51%) of US children remember seeing commercials on YouTube, per an October 2023 survey by Precise TV. 2. Netflix.

If you look at things like the music service on Amazon, it's limited if you just opt-in to the version that's available as a subscriber versus paying extra for a subscription that gets you 10 times the number of tracks.

And by that I mean that the conventional wisdom was that a streaming service, to work as a standalone business, needed at least 100 million subscribers. And now, in this great article in The New York Times that interviewed some industry elders like Brian Roberts of Comcast, John Malone, Barry Diller. So their idea now is that you need about 200 million subscribers.

PRO+ subscribers can head to emarketer.com, link is in the show notes, of course. It just came out last Friday. So hot off the press. That's all we've got time for today's episode. Thank you so much to my guests, as always. Thank you to, Paola. Paola Flores-Marquez:. Thank you so much, Marcus. Marcus:. Yes, indeed. Thank you to Jenny. Jennifer Pearson:. Thanks for having me. Marcus:. Absolutely.

So, pivoting into cloud gaming and game streaming is really a low-impact move for them because they might be able to sustain the interest of subscribers, at least a small subset of them who are also casual gamers, and this won't interfere at all with its core streaming business.

What share of subscribers are serial churners? Well, according to research company Antenna, 33% of premium SVOD, subscription video on demand users frequently sign up for and then quite subscription streaming platforms making them churners, serial churners, 33%. Before the pandemic, that number was just 10%.