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Expected within months, the redesign aims to prioritize paid subscriptions from services like Peacock, Paramount+, and Max. The change comes as people now spend more time watching YouTube on TVs than on any other device, including smartphones.

Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers. Ad-supported sign-ups are increasing.

Gen Z Path to Purchase 2024 (蘑菇AV subscription required). Gen Z Technology and Media Preferences 2024 (蘑菇AV subscription required). Methodology: Data is from the September 2024 Merge 鈥淭he Event Effect: Gen Z Retail Survey.鈥� 1,000 US Gen Z consumers ages 18-27 were surveyed during July 10-18, 2024.

Rising subscription costs drive consumer behavior, with inflation concerns pushing viewers toward ad-supported options. Live content has emerged as a key differentiator as major platforms invest in live sports content, as viewers accept commercial breaks during natural game stoppages and timeouts.

Retail Trends to Watch in 2025 (蘑菇AV subscription required). The 2024 Healthcare Consumer(蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by Comscore.

They鈥檙e saving $250 a month on average by cutting back on key discretionary categories like dining out (cited by 56% of consumers), online shopping (49%), apparel (46%), and streaming subscriptions (42%). The context: Many consumers are on a shaky financial footing.

YouTube is simultaneously giving viewers diverse viewing options, such as the new Premium Lite tier that offers ad-free viewing at a lower cost than traditional YouTube Premium. Who benefits? YouTube, creators, and brands all stand to benefit if rollout is effective.

Apple said its services have 鈥渨ell over鈥� a billion paid subscriptions across its platforms, more than double the number from 2020. Wearables fade: Apple鈥檚 wearables, home, and accessories segment is plateauing, likely due to market saturation and slow sales for the Vision Pro.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

Squarespace expects a boost in revenues from integrating payments into tiered subscription plans. Subscribers who adopt Squarespace Payments will receive a tiered pricing benefit. Sources. BigCommerce. GoDaddy. Shopify. Squarespace. Wix. Yahoo!

AI companies are scrambling to push adoption through freemium access plans and discounted subscriptions. Open-source models like DeepSeek and Meta鈥檚 Llama are leveling the playing field for both developers and consumers who might soon be spoiled for choice. Our take: DeepSeek and other AI startups are prompting a reevaluation of AI development strategies among competitors.

Ultimately, the central concern revolves around how these consolidations affect consumer costs, as bundling unpopular channels with must-have sports programming could lead to higher subscription prices. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The app鈥檚 cost is also more accessible to casual users: A premium subscription to the mobile app is $7.99 per month, while access to Photoshop on web and mobile is $22.99 per month. Competing in the market: The app will help Adobe compete within the growing mobile-editing app market, which includes companies like Picsart, Snapseed, and Canva.

If you can鈥檛 beat 鈥榚m, buy 鈥榚m: Disney and Fubo鈥檚 agreement clears the way for Venu Sports, giving the joint sports streaming service the green light to launch and significantly shake up the streaming subscription market. The merger is another sign that industry leaders see the incoming Trump administration as favorable for M&A activity.

Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

The category had previously been a bright spot for growth as product sales slowed, but the revenue miss could suggest Apple can鈥檛 rely on subscriptions and ads to offset potential tariff-related losses. Still, continued expansion of its Services ecosystem will prove vital and provide higher margins than hardware, creating recurring revenue streams.