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Temu鈥檚 current US strategy is to target larger basket sizes and greater purchase frequency. Newcomers with ties to China are seeking a piece of the marketplace pie. TikTok Shop and Shein, two other recent arrivals to the US marketplace scene, are vying to draw many of the same shoppers, brands, and Chinese sellers from their rivals.

RMNs are using their first-party data to target ads away from their owned ecommerce sites. In 2025, retail media will sell $4.99 billion in CTV ads; that figure will more than double to $10.28 billion by 2028. That will still only account for 10.5% of total US retail media sales, but it鈥檚 a significant increase from 6.6% in 2024.

Meta, meanwhile, is imposing new restrictions on health advertisers related to how they can target users on the platform. 3. Consumers. Lots of consumers鈥攑articularly younger ones with an affinity for TikTok鈥攈ave turned to the platform as a primary source for health information.

Our take: Meta will need to carefully balance its political interests with its target demographic to ensure it doesn鈥檛 lose users to other platforms flooding the social media stage. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

LinkedIn enhanced its Thought Leader Ads so advertisers can sponsor content, including posts with videos, further expanding the ways marketers can reach target audiences. YouTube is essential for long-form and educational content and important for searchability.

Sezzle also quietly lost key partnerships with large retailers like Target. Fewer customers. Sezzle鈥檚 active customer count has dropped 20% since 2021. The report also said Sezzle enrolls users into its recurring monthly subscription product without their awareness, artificially inflating member numbers. The report concluded that Sezzle will not survive in the long term.

It also suggests that some retailers may be setting overly ambitious targets, while others struggle to determine what success should look like in the first place. At the same time, RMNs are signaling growing uncertainty about their long-term potential.

鈥淎gentic AI鈥� pushes marketers to target not just consumers but AI itself, a concept called machine-to-machine (M2M) marketing. Salesforce and Microsoft are battling it out for enterprise dominance, each launching AI agents designed to streamline customer service and boost operational efficiency.

For five years, retail鈥檚 outsize increases were driven by growth in digital ad spending as more shopping moved online, and retail media networks (RMNs) emerged to target consumers closer to the point of purchase. This year, we will see moderate retrenchment as retail digital ad spending grows at the slowest rate since we began tracking this metric in 2017.

CTV鈥檚 robust data also makes it easy to A/B test various creatives to see what鈥檚 driving engagement from your target audience so you can make educated updates to your videos. Make it easy to manage. The good news is that CTV makes it easy to manage creative swaps across multiple campaigns.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

That trend hasn鈥檛 gone unnoticed as Kroger, Amazon, Target, and Albertsons have expanded their private label offerings to appeal to value-focused shoppers. Still, the shift isn鈥檛 evenly distributed across categories.

Among the B2B marketers surveyed worldwide, 72% use social media advertising to reach target audiences, according to the Anteriad and Ascend2 survey. However, younger marketers are more proactive in this area. They are also more likely to leverage video marketing and influencer marketing, both of which rely heavily on social media for distribution and engagement.

The company also has direct relationships with retailers, like Target. Creator entrepreneurs are also disrupting the retail landscape. The Amazon-Spotter deal signals that retailers recognize the power of creators in driving sales, sometimes at the expense of traditional brands. It could also help accelerate the development of more creator businesses in 2025.

Determine whether it鈥檚 appropriate and relevant for the business to take a stance on an issue by evaluating the brand鈥檚 values as well as the expectations of the target audience. And stay true to it once it鈥檚 done. Betraying a stance risks alienating core customers with little chance of gaining any with the opposing viewpoint. Incorporate AI with caution.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Older shoppers have been the target audience of live shopping TV channels such as HSN (formerly Home Shopping Network) and QVC, both of which sell luxury goods, and may thus be more willing to engage with similar content on digital platforms. Younger luxury consumers are generally more open to using other emerging shopping tech.

鈥淪imilar to Facebook Groups, it means brands will have to pay attention to which Broadcast Channels offer the best opportunities to reach their target consumers and work with those creators,鈥� Bendes said. Brands that can figure out how to effectively use Broadcast Channels and similar community-building tools have the opportunity to target an engaged, self-selected audience.

They're in Target, and Walmart, and they're in the Lego store. How are they not eating into their own margins in either place? Sky Canaves (09:25):. I think the selection is much different.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

To prop up growth, the platforms will continue to court small and medium-sized businesses, while global advertisers will increasingly look for ways to target more niche communities at scale. That鈥檚 leading to a heightened focus on local features. These features could increase usage and provide more surfaces to monetize:. Facebook has launched a new 鈥淟ocal鈥� tab.