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For instance, healthcare and pharma often targets older demographics who spend less time on mobile and more on traditional TV and certain social platforms, such as Facebook, that retain a desktop presence. And financial services, telecom, and technology and electronics specifically target populations with more intensive mobile device usage.

If creators can鈥檛 connect with their target audience, they鈥檙e less likely to stick with the platform. While alternatives like TikTok and Pinterest may still use a for-you algorithm, they have more dedicated and much larger user bases, per our forecast; a viral video on TikTok will still expose a creator to an audience of millions, but a viral Threads post won鈥檛 have the same reach.

Marketers must also identify the most effective social platforms to reach a target audience, work out deal terms between brands and creators, and comply with each community鈥檚 guidelines. This groundwork is increasingly being taken on by ad agencies that have expertise in healthcare and pharma. Ogilvy, Burson, and IPG Health all rolled out healthcare-focused influencer marketing services last year.

"Given that, I think it makes sense for Unilever to really go after those audiences and target them where they are.". The move also helps Unilever distinguish its brands from private-label competition. 鈥淩etailers with private labels haven鈥檛 capitalized on influencers as much. This is one way to get the brands to stand out in this increasingly competitive environment,鈥� said analyst Sky Canaves. 3.

Why it matters: The ad didn鈥檛 mention compounded weight loss drugs, though it鈥檚 clear that companies like Hims & Hers were a target. Lilly and Novo Nordisk鈥攖he two biggest players in the weight loss drug space鈥攈ave been trying to push compounded GLP-1 sellers out of the market while pharma's big sellers like Ozempic and Zepbound were in shortage.

While falling short of a comprehensive free trade deal, the accord targets high-impact sectors such as automotive, metals, and agriculture with selective tariff cuts and regulatory alignment. Q1: What are the key provisions of the new UK-US trade deal, and how do they affect UK industries?

The Asia-Pacific region is a major target. Mobile ad spend in Southeast Asia hit $9.1 billion in 2023, yet only 51% of businesses in the region plan to adopt fraud detection tools despite heavy reliance on mobile apps. How it works: Fraudsters use a mix of sophisticated and simple methods to circumvent filters and farm impressions. Fake installs and event spoofing distort marketing data.

Older shoppers have been the target audience of live shopping TV channels such as HSN (formerly Home Shopping Network) and QVC, both of which sell luxury goods, and may thus be more willing to engage with similar content on digital platforms. Younger luxury consumers are generally more open to using other emerging shopping tech.

Instead, Urban Revivo plans to build out local manufacturing capabilities near or in its target markets, starting with a production hub in Turkey. That will make the brand鈥檚 clothes as much as four to five times more expensive than Shein鈥檚 but will help save on logistics and tariff costs, keeping it competitive with local players.

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Yes, but: While Testimonials present a new way for brands on Instagram to attract target audiences, they aren鈥檛 guaranteed to be successful. Brands might end up falling back on old methods like incentivizing consumers to leave positive reviews. Influencers must also remain selective about which brands they endorse to avoid losing follower trust.

This gives issuers latitude to target them with cards that carry annual fees鈥攁lthough prospects will scrutinize the value of benefits they receive in return. However, US Gen Zers are less apt than other generations to view introductory rates as valuable.

The news: Adobe launched a Photoshop app for iPhones and iPads with tools to target younger consumers and on-the-go content creators. The app offers free features such as masking and layers, as well as Firefly-powered generative fill and generative expand. Paid features include premium AI tools like content-aware fill and object select, as well as the ability to sync to desktop.

The platform swiftly creates multiple versions of campaigns tailored to target audiences. Kraft Heinz leverages Imagen and Veo, Google鈥檚 media generation models on Vertex AI, and has slashed the time it takes to create campaigns from eight weeks to eight hours. However, some consumers still feel uneasy about AI-generated ads.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Banks can target potential customers more effectively by analyzing data on behavior, preferences, and financial needs. Personalize recommendations. Predictive analytics enable banks to offer tailored products, improving customer experience and cross-selling. And as we鈥檝e seen when smaller FIs punch above their marketing weight, personalization builds customer trust and loyalty.

These companies primarily target consumers who lack easy access to a doctor who will prescribe weight loss medications or whose health plans have limited or no coverage of the drugs. Patient sentiment toward D2C healthcare is mixed, particularly when it comes to their buying behavior.

Several Fortune 500 organizations, including Meta, Walmart, McDonald鈥檚, and Target, have announced reductions or eliminations of some DEI programs, per Business Insider. How banks have responded: Despite scrutiny, JPMorgan and Goldman Sachs stated at Davos that they鈥檙e committed to maintaining DEI initiatives, per MSNBC.